Brand & CRM Marketing Manager (Automotive Retail)

EPITEC; Warren (MI); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading marketing firm in Warren, MI seeks an Assistant Marketing & Advertising Manager to enhance their certified used vehicle marketing strategies. This hybrid position focuses on directing daily operations while collaborating with diverse teams across GM. Ideal candidates will possess strong brand marketing experience, project management skills, and a customer-centric mentality, driving innovative marketing initiatives aligned with strategic goals. The firm values creativity and effective communication for successful campaign execution.

Qualifications

• 5+ years in consumer marketing or advertising.
• Ability to manage multiple projects efficiently.
• Strong project management skills.

Responsibilities

• Lead day-to-day tactical execution of marketing workstreams.
• Coordinate with internal GM partners for resource alignment.
• Track media and production budgets accurately.

Skills

Brand marketing experience

Agency experience

Proficiency in MS Office Suite

Understanding of certified pre-owned vehicle benefits

Project management skills

Oral and written communication skills

Education

Bachelor's degree or equivalent experience

Tools

CRM systems

Social platforms

Job description

A leading marketing firm in Warren, MI seeks an Assistant Marketing & Advertising Manager to enhance their certified used vehicle marketing strategies. This hybrid position focuses on directing daily operations while collaborating with diverse teams across GM. Ideal candidates will possess strong brand marketing experience, project management skills, and a customer-centric mentality, driving innovative marketing initiatives aligned with strategic goals. The firm values creativity and effective communication for successful campaign execution.