Assistant Marketing Manager

Digital Plus Solutions; Overland Park (KS); On-site; USD 65,000 - 90,000; Full time

Job summary

Digital Plus Solutions is seeking a proactive marketing professional to drive brand awareness and qualified traffic. You will craft strategies, own campaigns end-to-end, and optimize across content, PPC, social, and email channels.

The role emphasizes creative copy, data-driven decision making, and collaboration with agencies and partners to achieve measurable goals.

Qualifications

• BSc/MSc in Marketing or related field.
• Demonstrable experience in marketing with learning attitude.
• Proven experience identifying target audiences and leading cross-channel campaigns.
• A sense of aesthetics and love for copy and witty communication.
• Up-to-date with online marketing trends and measurement.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Skills

Campaign management

Content creation

Copywriting

Audience targeting

Digital marketing

Analytics

Communication

Aesthetics

Trend awareness

Education

BSc/MSc in Marketing or related field

Job description

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Qualifications

• BSc/MSc degree in Marketing or related field.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.