Assistant Marketing Manager

Alohapacific; Honolulu (HI); On-site; USD 65,000 - 98,000; Full time

Job summary

Aloha Pacific FCU in Honolulu, HI seeks an Assistant Marketing Manager to lead marketing staff, implement the credit union's strategy, and align initiatives with the business plan. You will translate priorities into campaigns and community programs, working with cross-functional teams and external partners.

The role requires a bachelor’s degree in marketing or related field and 3 years of marketing leadership experience, plus strong analytics, budget oversight, and effective communication.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field; 5 years of related experience.
• Experience leading teams and staff development.
• Ability to manage multiple projects with deadlines.
• Strong written, verbal, and presentation skills; experience in budgeting and vendor management.

Responsibilities

• Provide day-to-day leadership of marketing staff and coordinate execution of marketing strategy.
• Translate priorities into campaigns, community outreach programs, and events.
• Collaborate with internal departments and external vendors.
• Support business development and strengthen member relationships and community impact.
• Monitor campaign performance and adjust strategies based on analytics.

Skills

Marketing experience

Team leadership

Project management

Budget management

Vendor management

CRM systems

Marketing analytics

MS Office

Communication skills

Public relations

Data interpretation

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full-Time Regular Full-Time Management Kaimuki Plaza, Honolulu, HI, US

2 days ago Requisition ID: 1490

Salary Range: $65,186.90 To $97,780.35 Annually

JOB SUMMARY

The Assistant Marketing Manager provides day-to-day leadership of marketing staff and coordinates the execution of Aloha Pacific FCU’s marketing strategy under the direction of the Marketing Manager. The role aligns departmental initiatives with the credit union’s strategic plan, business plan, and marketing objectives, translating those priorities into marketing campaigns, community outreach programs, events, financial education initiatives, and public relations activities. Working across departments and with external vendors, the Assistant Marketing Manager supports business development and meaningful engagement that strengthen the credit union’s reputation, member relationships, and community impact.

MINIMUM QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Bachelor’s degree from a four-year college or university in Marketing, Communications, Business Administration, Public Relations, or a related field; 5 years of equivalent related experience; or an equivalent combination of education and experience.

Experience/Skills

• 3 years of progressively responsible experience in marketing, communications, community relations, public relations, or related fields.
• Demonstrated experience leading teams and managing staff.
• Developed employee through coaching, performance management, training, hiring, and professional development.
• Proven ability to prioritize multiple projects while effectively managing team resources and deadlines.
• Strong leadership, interpersonal, and relationship-building skills.
• Proficient in Microsoft Office (Word, Outlook, Excel, PowerPoint).
• Working knowledge of digital marketing platforms, social media management tools, CRM systems, and marketing analytics.
• Strong written, verbal, presentation, and project management skills.
• Managed budgets, vendors, agencies, and external business partners.

License/Certifications

• Valid Driver’s License and access to a motor vehicle.

PREFERRED

Experience/Skills

• Developed and implemented community engagement, financial education, or outreach programs.
• Knowledge of public relations practices and media relations.
• Ability to interpret data, make conclusions and provide recommendations.
• Executed, planned and managed large-scale community and member events.
• Strong understanding of branding, marketing strategy, and campaign performance measurement.
• Experience in financial services, banking, credit unions, or other regulated industries.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to management, public groups, and/or boards of directors.

Credit must be in good standing. Must be bondable pursuant to §713.3(b) of the NCUA’s Rules and Regulations.