Assistant Marketing Manager

Aloha Pacific Federal Credit Union; Honolulu (HI); On-site; USD 70,000 - 90,000; Full time

Job summary

Aloha Pacific Federal Credit Union is seeking an Assistant Marketing Manager to lead marketing staff and coordinate the execution of the credit union’s strategy under the Marketing Manager. You will translate priorities into campaigns, community outreach programs, events, financial education initiatives, and PR activities.

Working across departments and with external vendors, you will support business development and engagement that strengthens member relationships, reputation, and community

Qualifications

• 3 years of progressively responsible experience in marketing or related fields.
• Proven ability to lead teams and manage staff.
• Experience coaching, performance management, and staff development.
• Ability to prioritize multiple projects and manage resources and deadlines.
• Strong writing, presenting, and project management skills.
• Experience budgeting, vendor, and partner management.

Responsibilities

• Lead marketing staff to execute strategy under Marketing Manager.
• Coordinate campaigns, community outreach, events, and financial education.
• Collaborate with departments and external vendors to enhance reputation and member relations.
• Align marketing initiatives with the credit union's strategic and business plans.

Skills

Team leadership

Project management

Budget management

Digital marketing

CRM systems

Social media management

Marketing analytics

Written and verbal communication

Vendor management

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field

Tools

CRM systems

Social media management tools

Microsoft Office

Marketing analytics platforms

Job description

The Assistant Marketing Manager provides day-to-day leadership of marketing staff and coordinates the execution of Aloha Pacific FCU’s marketing strategy under the direction of the Marketing Manager. The role aligns departmental initiatives with the credit union’s strategic plan, business plan, and marketing objectives, translating those priorities into marketing campaigns, community outreach programs, events, financial education initiatives, and public relations activities. Working across departments and with external vendors, the Assistant Marketing Manager supports business development and meaningful engagement that strengthen the credit union’s reputation, member relationships, and community impact.

MINIMUM QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Bachelor’s degree from a four-year college or university in Marketing, Communications, Business Administration, Public Relations, or a related field; 5 years of equivalent related experience; or an equivalent combination of education and experience.

Experience/Skills

• 3 years of progressively responsible experience in marketing, communications, community relations, public relations, or related fields.
• Demonstrated experience leading teams and managing staff.
• Developed employee through coaching, performance management, training, hiring, and professional development.
• Proven ability to prioritize multiple projects while effectively managing team resources and deadlines.
• Strong leadership, interpersonal, and relationship-building skills.
• Proficient in Microsoft Office (Word, Outlook, Excel, PowerPoint).
• Working knowledge of digital marketing platforms, social media management tools, CRM systems, and marketing analytics.
• Strong written, verbal, presentation, and project management skills.
• Managed budgets, vendors, agencies, and external business partners.

License/Certifications

• Valid Driver’s License and access to a motor vehicle.

PREFERRED

Experience/Skills

• Developed and implemented community engagement, financial education, or outreach programs.
• Knowledge of public relations practices and media relations.
• Ability to interpret data, make conclusions and provide recommendations.
• Executed, planned and managed large-scale community and member events.
• Strong understanding of branding, marketing strategy, and campaign performance measurement.
• Experience in financial services, banking, credit unions, or other regulated industries.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to management, public groups, and/or boards of directors.

Credit must be in good standing. Must be bondable pursuant to §713.3(b) of the NCUA’s Rules and Regulations.