Assistant Marketer Home Care

ComForCare; York (York County); On-site; USD 50,000 - 70,000; Full time

Job summary

ComForCare Home Care is seeking a Marketing Coordinator to enhance community engagement and drive client referrals. This role involves building relationships with referral sources, planning marketing initiatives, and coordinating events to boost brand visibility. The ideal candidate will possess a bachelor's degree and experience in home health care marketing, along with strong interpersonal and communication skills.

Qualifications

• 3 years of experience in a home care marketing role.
• Previous healthcare experience, preferably in home health.
• Proven supervisory and negotiation skills.

Responsibilities

• Implement marketing initiatives to drive referrals.
• Establish relationships with clients and referral sources.
• Plan and coordinate events to increase brand awareness.

Skills

Interpersonal skills

Organizational skills

Communication skills

Negotiation skills

Education

Bachelor’s degree in business or related field

Job description

Do you want to make a difference in your community while building your career? Do you love communicating with others and building relationships? Do you want a career that gets you out of the office and out in the community? If you answered YES to all of these questions, then ComForCare Home Care wants to talk to you today!

POSITION SUMMARY

Responsible for implementing an effective marketing program to drive referrals and increase client and patient census. Establish and maintain relationships with clients and referral sources throughout the territory. Respond to requests and concerns from referral sources. Plan and coordinate events to increase brand awareness across the assigned territory.

REPORTS TO: Administrator

QUALIFICATIONS:

• Bachelor’s degree in business or related field and/or 3 years demonstrated experience in a home care marketing role.
• Previous healthcare experience, preferably in home health care marketing.
• Excellent interpersonal and relationship-building skills.
• Demonstrated supervisory and negotiation skills.
• Excellent verbal and written communication skills.
• Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

1. Assists in marketing operations and establishes and implements marketing initiatives.
2. Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.
3. Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
4. Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet client and referral source needs.
5. Maintains comprehensive knowledge of the Agency’s markets, key referral sources, and position in the market related to competitors.
6. Plans, coordinates and executes events designed to increase ComForCare brand awareness in the community and for potential referral sources.
7. Develops and maintains information on available community resources, and assists clients and staff in accessing services or information.
8. Participates in the annual Agency evaluation in areas of marketing, program development, growth and expectations.
9. Regularly prepares reports of marketing activities and effectiveness.
10. Meets weekly with agency owner to discuss marketing activities.
11. Works collaboratively with clinical staff to assure consistent message to the customers and the community.
12. Other activities as directed.