Assistant Marketer Home Care

ComForCare Home Health Care - York PA; York (York County); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in home health care is seeking a Marketing Coordinator dedicated to making a difference in the community. This role involves implementing marketing strategies to increase referrals and brand awareness, requiring strong relationship-building and communication skills, along with prior experience in healthcare marketing.

Qualifications

• Bachelor’s degree in business or related field with 3 years experience in home care marketing.
• Previous healthcare experience preferred.
• Excellent communication and relationship-building skills.

Responsibilities

• Implement marketing initiatives and establish relationships with clients and referral sources.
• Plan and coordinate events to increase brand awareness.
• Regularly prepare reports to monitor marketing activities.

Skills

Interpersonal Skills

Relationship-Building

Negotiation Skills

Organizational Skills

Communication Skills

Education

Bachelor’s degree in business or related field

3 years experience in home care marketing

Job description

Do you want to make a difference in your community while building your career? Do you love communicating with others and building relationships? Do you want a career that gets you out of the office and out in the community? If you answered YES to all of these questions, then ComForCare Home Care wants to talk to you today!

POSITION SUMMARY

Responsible for implementing an effective marketing program to drive referrals and increase client and patient census. Establish and maintain relationships with clients and referral sources throughout the territory. Respond to requests and concerns from referral sources. Plan and coordinate events to increase brand awareness across the assigned territory.

REPORTS TO: Administrator

QUALIFICATIONS:

Bachelor’s degree in business or related field and/or 3 years demonstrated experience in a home care marketing role.

Previous healthcare experience, preferably in home health care marketing.

Excellent interpersonal and relationship-building skills.

Demonstrated supervisory and negotiation skills.

Excellent verbal and written communication skills.

Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

Assists in marketing operations and establishes and implements marketing initiatives.

Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.

Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.

Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet client and referral source needs.

Maintains comprehensive knowledge of the Agency’s markets, key referral sources, and position in the market related to competitors.

Plans, coordinates and executes events designed to increase ComForCare brand awareness in the community and for potential referral sources.

Develops and maintains information on available community resources, and assists clients and staff in accessing services or information.

Participates in the annual Agency evaluation in areas of marketing, program development, growth and expectations.

Regularly prepares reports of marketing activities and effectiveness.

Meets weekly with agency owner to discuss marketing activities.

Works collaboratively with clinical staff to assure consistent message to the customers and the community.

Other activities as directed.

By selecting the positions below, you acknowledge that you are applying for employment with an independently owned and operated ComForCare franchisee, a separate company and employer from ComForCare and any of its affiliates or subsidiaries. You understand that each independent franchisee is solely responsible for all decisions relating to employment including (and without limitation to) hiring and termination, and ComForCare does not accept, review or store my application. Any questions about your application or the hiring process must be directed to the locally owned and operated ComForCare franchisee.

Equal Opportunity Employer: Disability/Veteran.