Assistant Manager, Social and Content (PPD DMI)

L'Oréal; New York (NY); Hybrid; USD 81,000 - 114,000; Full time

Benefits offered by this job

Hybrid work policy

Flexible time off

Wellness programs

VIP access to internal shop

Product & skincare perks

Monthly mobile allowance

Job summary

L’Oréal is seeking an Assistant Manager, Social & Content in New York to drive organic social strategy and real-time engagement across platforms. You will create trend-driven content, manage calendars, and collaborate with cross-functional teams to align with brand voice.

You'll analyze performance, report on ROI, and partner with markets to maximize creator opportunities while staying culturally fluent and agile in a fast-paced beauty environment.

Qualifications

• 1–3 years of experience in Social Media, Content or Marketing (digital/copywriting a plus).
• Strong understanding of social media trends, platform best practices, and consumer insights.
• Proficiency in Canva or similar design tools; Mac proficiency.
• Strong project management, organizational and prioritization skills.

Responsibilities

• Contribute to organic social media strategy across key platforms with real-time relevance and GEO considerations.
• Manage social media content calendars and cross-functional alignment while allowing for trend-driven content.
• Maintain brand social guidelines and a trend-response framework for quick topic movement.
• Monitor platform changes and evolving virality mechanics to adapt strategies.
• Identify and test emerging content opportunities suited to each platform.

Skills

Social media

Content creation

Copywriting

Project management

Data analysis

Communication

Cross-functional

Canva

Mac

Beauty industry

Tools

Sprinklr

Dash Social

Job description

Assistant Manager, Social and Content - PPD DMI

Job: Assistant Manager, Social & Content

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview:

Responsible for supporting and managing the Brand's social platform activity across all owned channels, with a strong emphasis on staying culturally connected and responsive, proactively identifying and jumping into relevant trends, conversations, and cultural moments in real time. This role drives organic content strategy, analyzes and reports on performance, and works to maximize engagement across all platforms by balancing planned brand storytelling with agile, timely participation in the broader cultural conversation.

Job Responsibilities:

Social Media Strategy & Planning

• Contribute to organic social media strategy across key platforms (e.g., Instagram, TikTok, YouTube, Reddit), including narratives, content sourcing (UGC), and copywriting, with a focus on real-time relevance, cultural fluency and GEO.
• Manage social media content calendars, ensuring seamless cross-functional team alignment while leaving room for reactive, trend-driven content.
• Keep brand social media guidelines up to date, including a 'trend response' framework/tone-of-voice guardrails so the brand can move quickly and confidently on trending topics.
• Monitor and adapt to platform algorithm changes, feature updates, and best practices, with particular attention to how trends and virality mechanics evolve on each platform.
• Identify and test emerging content opportunities and formats that are native to the social platforms, prioritizing early adoption of trending formats, sounds, memes, and challenges relevant to the brand.

Content & Community

• Build agility into content calendars, balancing planned content with flexibility to react quickly to trends, memes, and cultural moments as they emerge.
• Create content for native platforms using internal content creation resources, AI, and graphic design tools, with an emphasis on fast-turnaround, trend-responsive content.
• Proactively engage in brand-relevant conversations, cultural moments, and trending content daily, identifying, evaluating, and executing timely brand participation where appropriate.

• Manage conversation routing rules and customer care workflows in Sprinklr across markets, ensuring timely, consistent responses.

Analytics & Optimization

• Analyze organic content performance to extract data-driven insights, optimizing social media strategies and ROI using Sprinklr & Dash Social.
• Track the performance of trend-jacking and cultural-moment content specifically, to refine future response strategy and understand what resonates with each platform's audience.
• Report on response time and engagement lift from trend/cultural participation

Cross-functional Collaboration

• Collaborate with country teams for global relevance and local resonance, including flagging trends and cultural moments that may have cross-market applicability.
• Partner with top markets to highlight online retailer and creator opportunities on global channels.

Job Requirements:

• 1-3 years of experience in Social Media, Content, Communications, or Marketing (digital and copywriting experience a plus)
• Strong understanding of social media trends, platform best practices, and consumer insights, with the ability to translate these into content that resonates across diverse audiences
• Proficiency in Canva or similar social/graphic design tools; Mac proficiency
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple content streams and deadlines
• Solid quantitative/data analysis skills to inform content and strategy decisions
• Excellent written and verbal communication skills
• Collaborative, proactive mindset with the ability to work cross-functionally and take initiative
• Genuine passion for beauty, social media, and content creation

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Salary Range: $81,300-$113,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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