Manager, Brand Engagement - L'Oreal Paris (Cosmetics) US

L'Oreal USA, Inc; New York (NY); Hybrid; USD 117,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical benefits

Dental benefits

Vision benefits

401K

Pension Plan

Paid time off

Job summary

L'Oréal USA, Inc. is seeking a Manager, Brand Engagement for L'Oreal Paris Cosmetics US in Hudson Yards, NYC.

You will lead 360-degree brand engagement activations across Paid Social, A&I, Social, PR, and Events for lip and eye categories, driving KPIs and expanding audiences. Responsibilities include end-to-end influencer campaigns, cross-functional leadership, paid media optimization, asset production, and social strategy.

Qualifications

• 3-5 years of experience in Social Media, Influencer Relations, and Paid Media for a consumer brand.
• Deep familiarity with digital and social media landscape.
• Strong analytical skills to translate data into content recommendations.

Responsibilities

• Lead end-to-end influencer campaigns for lip and eye categories, including casting, negotiations, content review, and budget management.
• Partner with agencies to activate impactful programs and timely creators.
• Own paid content strategy, including boosting and cut-downs for Meta and YouTube.
• Oversee asset tracking and production shoots as needed.
• Define social KPIs, track performance, and prepare campaign recaps and SOI analyses.

Skills

Social Media

Influencer Relations

Paid Media

Job description

Title: Manager, Brand Engagement - L'Oreal Paris Cosmetics US

Division: Consumer Products Division

Location: Hudson Yards, NYC

Reports To: AVP Brand Engagement, L'Oreal Paris Cosmetics

Who We Are: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

About the role: The L'Oreal Paris US Cosmetics Brand Engagement Team is seeking an operational, creative, and consumer-centric marketer to lead the execution and day-to-day management of brand engagement activations for our lip and eye categories. In this role, you will bring business-driving strategies to life through flawless 360-degree execution across Paid Social, Advocacy & Influencer (A&I), Social Media, PR, and Events. You will connect brand engagement verticals to the consumer journey to meet key KPIs, recruiting new audiences while maximizing our existing customer base.

Key Responsibilities:

Strategy & Cross-Functional Leadership:

• Partner with US Marketing, DMI, and Brand Engagement to shape the long-term social vision for L'Oreal Paris in alignment with divisional business objectives.
• Develop breakthrough strategies to compete and win in the dynamic beauty social landscape.
• Identify, test, and scale innovative social opportunities and first-to-market programs (e.g., TikTok Shop, L'Orealistar).
• Collaborate seamlessly with cross-functional teams including Media, PR, Digital Marketing, and Customer Marketing.

Advocacy & Influencer (A&I):

• Advocacy & Influencer (A&I)Manage end-to-end influencer campaigns for the lip and eye categories-including casting, contract negotiation, content review, budget management, and creator boosting.
• Partner with external influencer agencies to execute impactful activations.
• Leverage deep knowledge of social trends to deploy top-tier creators timely and authentically.
• Partner with the BAL team and Shopper Marketing experts to craft socially-driven, retailer-specific programs that drive awareness and sales conversion.

Content & Creative Production:

• Manage relationships with post-production partners to edit, iterate, and optimize creative assets for paid media.
• Storyboard and propose cut-downs of influencer content for Meta, YouTube programmatic, and emerging placements.
• Own recommendations for paid content strategy (boosting, content swaps, cut-downs) and ensure alignment with marketing priorities.
• Oversee asset tracking documentation and collaborate on content production shoots as needed.

Paid Media & Analytics:

• Traffic influencer and branded assets for paid media campaigns.
• Analyze paid media reporting to deliver actionable content optimization recommendations.

Define social KPIs for influencer campaigns, track performance through execution, and author detailed campaign recaps and monthly Share of Voice (SOI) diagnoses.

Earned Media, PR & Owned Social:

• Execute event and seeding strategies for the lip category in partnership with production agencies and PR teams to build brand love and advocacy.
• Own the organic social strategy for the lip and eye categories, collaborating with cross-category teams and our social agency to manage the editorial calendar and approve assets.
• Ensure key product priorities are integrated into PR pitching and social calendars.

Budget Management:

• Oversee the social budget for assigned campaigns, ensuring optimal spend, efficiency, and ROI.

What You Will Bring:

• 3-5 years of experience in Social Media, Influencer Relations, and Paid Media for a consumer brand (in-house or agency), ideally within the beauty or lifestyle space.
• Deep expertise in the digital and social media landscape.
• Strong analytical skills with the ability to translate data into strategic content recommendations.
• Exceptional cross-functional leadership and matrix-management skills (Brand Engagement, CDMO, Global DMI).
• Resourcefulness, creative out-of-the-box thinking, and the ability to craft compelling copy in the L'Oreal Paris voice.
• Experience in photography, editing, or lightweight in-house content creation is a strong plus.

What's in it for you:

• Salary Range: $117,300-$140,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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