Assistant Fitness Director

Crunch Fitness - JFF North America; Salisbury (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Free gym membership

Free uniforms

Health insurance

Paid time off

Training & development

Vision insurance

401(k)

Bonus based on performance

Dental insurance

Employee discounts

Job summary

Crunch Fitness - JFF North America is seeking an Assistant Fitness Director to lead the Fitness Department, driving personal training revenue and delivering an exceptional member experience. You will develop high-performing trainers, coach team members, and collaborate with the Fitness Director and General Manager to ensure operational excellence and club profitability.

This role demands a results-driven leader with strong sales ability, a passion for developing others, excellent organizational

Qualifications

• Experience leading fitness or sales teams in a wellness environment.
• Proven ability to drive personal training revenue.
• Strong organizational and compliance focus.

Responsibilities

• Drive Personal Training sales and revenue growth.
• Deliver exceptional member consultations and Kickoff appointments.
• Coach trainers through live observations and performance reviews.
• Maintain compliance with company policies and audits.
• Collaborate with club leadership to achieve monthly objectives.

Skills

Sales

Leadership

Coaching

Team development

Member service

Job description

Benefits:

• Free gym membership
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts

Assistant Fitness Director

Job Description & Performance Expectations

POSITION SUMMARY

The Assistant Fitness Director (AFD) is a key leadership position responsible for driving personal training revenue, delivering an exceptional member experience, developing high-performing trainers, and executing operational excellence within the Fitness Department. Working in partnership with the Fitness Director and General Manager, the AFD is expected to lead by example, coach team members, and contribute to the overall success and profitability of the club.

This role requires a results-driven leader with strong sales ability, a passion for developing others, exceptional organizational skills, and a commitment to delivering best‑in‑class member service.

WORK SCHEDULE

The Assistant Fitness Director is expected to work during peak business hours to maximize member engagement, sales opportunities, and team development.

Required Schedule

• Monday – Thursday
  • Morning Shift: 8:00 AM – 12:00 PM (or 9:00 AM – 1:00 PM based on club needs)
  • Evening Shift: 3:00 PM – 7:00 PM (or 4:00 PM – 8:00 PM based on club needs)
• Friday & Saturday
  • 8:00 AM – 12:00 PM (or 9:00 AM – 1:00 PM based on club needs)

Schedule flexibility may be required based on business needs, special events, or staffing demands.

KEY PERFORMANCE EXPECTATIONS (KPIs)

Sales & Revenue Performance

The Assistant Fitness Director is expected to consistently achieve the following minimum performance standards:

• Generate a minimum of $3,500 in new recurring Personal Training EFT each month
• Achieve 100% of Weekly Key Deliverables (WKDs)
• Attain 100% of assigned monthly Personal Training revenue goals
• Maintain Attrition at 10% and below
• Generate consistent referral opportunities and contribute to overall department growth
• Execute all company sales systems and follow-up processes with urgency and consistency

Member Experience & Sales Conversion

The Assistant Fitness Director is responsible for delivering an exceptional member onboarding experience while maintaining the following performance metrics:

• 70% Kickoff Appointment Set Rate
• 40% Fitness Assessment Completion Rate
• 40% Personal Training Close Rate

Success in this role requires consistent execution of the member journey while creating long-term relationships that improve member retention and results.

Leadership & Team Development

The Assistant Fitness Director serves as a coach and mentor to the Personal Training team by:

• Providing daily coaching and accountability
• Assisting with recruiting, interviewing, onboarding, and trainer development
• Conducting floor coaching and observation sessions
• Developing trainers in sales, service, programming, and retention
• Leading by example through professionalism, energy, and execution
• Supporting a positive, high-performance culture focused on member success

Operational Excellence & Compliance

The Assistant Fitness Director is responsible for maintaining operational standards that support a safe, organized, and compliant department.

Expectations include:

• Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
• Maintain 100% compliance with all company policies, procedures, and operational standards
• Maintain 100% Enhance compliance
• Ensure timely completion and accuracy of all administrative tasksMaintain accurate member documentation and training records
• Execute all audits, reporting, and required operational processes
• Maintain a clean, organized, and professional fitness department
• Protect company assets while promoting a safe environment for members and team members

Coaching & Client Servicing Expectations

The primary responsibility of the Assistant Fitness Director is leadership and business development. Accordingly:

• Client servicing is limited to no more than 5 personal training clients
• Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth

ESSENTIAL RESPONSIBILITIES

• Drive Personal Training sales and revenue growth
• Deliver exceptional member consultations and Kickoff appointments
• Engage members daily to create meaningful relationships and generate referrals
• Coach trainers through live observations, role-playing, and performance reviews
• Ensure consistent execution of company sales processes
• Support hiring, onboarding, and trainer development initiatives
• Maintain operational excellence and compliance standards
• Collaborate with club leadership to achieve monthly business objectives
• Foster a positive, energetic, and member-focused fitness culture

SUCCESS PROFILE

Successful Assistant Fitness Directors consistently demonstrate:

• Strong leadership and communication skills
• High personal accountability
• A passion for coaching and developing others
• Excellent sales and relationship‑building abilities
• Strong organizational and time‑management skills
• Professionalism, integrity, and attention to detail
• A commitment to delivering exceptional member experiences while achieving measurable business results

The Assistant Fitness Director is expected to lead with purpose, execute with excellence, and contribute to a culture of accountability, development, and continuous growth.

These duties and responsibilities may change at any time.