Social Media Manager

State of South Carolina; Rock Hill (SC); On-site; USD 50,000 - 70,000; Full time

Job summary

Winthrop University in Rock Hill, SC seeks a Social Media Manager to support the Office of University Communications and Marketing. This role focuses on strategy, content creation, and multimedia marketing to engage students, parents, alumni, faculty, and the broader community.

The manager will develop compelling social media content, manage campaigns, write press content, and help promote university events and achievements across official channels.

Qualifications

• A bachelor’s degree in English, journalism, communications, marketing or related field.
• Knowledge of social media platforms and best practices for content engagement in higher education.
• Exceptional written and oral communication skills.
• Skilled in utilizing social media platforms to create, manage and promote content.
• Ability to collect, compile and assemble information in a clear, concise manner.
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Strong interpersonal, collaboration and team-building skills.
• Strong attention to details.
• Effective project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Ability to work effectively in a team environment.
• Ability to think independently, exercise creativity and take initiative.
• Ability to identify, develop and communicate compelling content that effectively tells the university’s story through social media.

Responsibilities

• Serves as the university’s chief social media strategist and content creator/developer.
• Creates engaging social media content by writing copy, capturing photography, producing and editing videos, and developing graphics that align with the university’s brand standards.
• Promotes campus events, student, faculty, and staff achievements, media coverage, and other university news through the institution’s official social media channels.
• Maintains active engagement and communication with users through the university’s official social media channels.
• Manages and monitors official social media accounts, including presidential social media accounts, and encourages communication and engagement with replies and retweets.
• Develops the overall university social media strategy through the execution and implementation of social media communication.
• Creates and manages social media campaigns, schedules posts, and supports goals and timelines for social media communication/marketing efforts.
• Writes content for press releases, articles for various online and printed university publications, and content for undergraduate recruitment marketing initiatives and collateral.
• Takes photographs of university events and happenings on an as-needed basis.
• Edits and approves electronic communications and social media posts from other university departments.
• Oversees and supports the university’s social media posting guidelines by monitoring and enforcing official and unofficial social media communications for accurate and consistent compliance.
• Serves as a consultant to on-campus departments, offices, and organizations in establishing and promoting social media accounts by providing best-practice tips and guidance.
• Manages interns and/or student content contributors, oversees a content editorial calendar and identifies key influencers to positively promote the university’s brand.

Skills

Social media strategy

Content creation

Copywriting

Photography

Video editing

Graphic design

Project management

Team collaboration

Education

Bachelor’s degree in English

Bachelor’s degree in journalism

Bachelor’s degree in communications

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Adobe Creative Suite

Content management systems

Job description

Reporting to the Director of Communications, the Social Media Manager provides support for the Office of University Communications and Marketing. This strategy-focused position supports and enhances communications initiatives to improve how the university connects and interacts with students/parents, prospective students/parents, employees, alumni/donors, and community members through social media communication and multimedia marketing efforts.

The Social Media Manager must have the ability to develop interesting and thoughtful social media content that tells the Winthrop story and captures the inspiring efforts and achievements of our students, faculty and staff.

• Serves as the university’s chief social media strategist and content creator/developer.
• Creates engaging social media content by writing copy, capturing photography, producing and editing videos, and developing graphics that align with the university’s brand standards.
• Promotes campus events, student, faculty, and staff achievements, media coverage, and other university news through the institution’s official social media channels.
• Maintains active engagement and communication with users through the university’s official social media channels.
• Manages and monitors official social media accounts, including presidential social media accounts, and encourages communication and engagement with replies and retweets.
• Develops the overall university social media strategy through the execution and implementation of social media communication.
• Creates and manages social media campaigns, schedules posts, and supports goals and timelines for social media communication/marketing efforts.
• Writes content for press releases, articles for various online and printed university publications, and content for undergraduate recruitment marketing initiatives and collateral.
• Takes photographs of university events and happenings on an as-needed basis.
• Edits and approves electronic communications and social media posts from other university departments.
• Oversees and supports the university’s social media posting guidelines by monitoring and enforcing official and unofficial social media communications for accurate and consistent compliance.
• Serves as a consultant to on-campus departments, offices, and organizations in establishing and promoting social media accounts by providing best-practice tips and guidance.
• Manages interns and/or student content contributors, oversees a content editorial calendar and identifies key influencers to positively promote the university’s brand.

• A bachelor’s degree in English, journalism, communications, marketing or related field.
• Knowledge of social media platforms and best practices for content engagement in higher education.
• Exceptional written and oral communication skills.
• Skilled in utilizing social media platforms to create, manage and promote content.
• Ability to collect, compile and assemble information in a clear, concise manner.
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Strong interpersonal, collaboration and team-building skills.
• Strong attention to details.
• Effective project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Ability to work effectively in a team environment.
• Ability to think independently, exercise creativity and take initiative.
• Ability to identify, develop and communicate compelling content that effectively tells the university’s story through social media.

• One year of experience in a news or public relations field or higher education setting.
• Proficiency with word processing, desktop publishing and web authoring software.
• Experience with Adobe Creative Suite, Microsoft Office and content management systems.

Telecommuting: Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.