Social Media Manager

JWU; Providence (RI); On-site; USD 87,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long-term disability insurance

Paid holidays

Vacation time

401(k) retirement plan

Educational assistance benefits

Employee assistance program

Job summary

Johnson & Wales University in Providence, RI seeks a social media leader to drive strategy, implement universitywide programs, and oversee campaigns engaging internal and external audiences. The role partners with departments, branding, and Marketing to ensure a cohesive voice across channels.

The ideal candidate has significant higher education social media experience, with a track record of creating engaging content, measuring impact, and guiding teams including student workers.

Qualifications

• Minimum of a bachelor's degree.
• Moderate amount of experience in higher education social media management.

Responsibilities

• Creates, implements and manages universitywide social media programs and campaigns.
• Develops creative initiatives in social networking and other social media technologies to promote engagement.
• Determines social media opportunities across campuses and executes content strategies.
• Plans social media campaigns with university departments and maintains social media presence.
• Creates social media content and maintains the universitywide identity and ideology.
• Establishes metrics to measure campaign effectiveness and drives continuous improvement.
• Monitors channels and responses, maintaining customer service standards.
• Collaborates on content with branding and marketing to support campaigns.
• Serves on the Emergency Operations team and handles crisis communications via social channels.
• Keeps abreast of industry trends and manages social media inventory.
• Monitors the departmental budget and supervises staff and student workers.

Skills

Social media management

Higher education experience

Education

Bachelor's degree

Job description

Summary

Creates, implements and oversees universitywide social media strategy and campaigns to encourage engagement and participation from internal and external audiences

Essential Job Functions

• Creates, implements and manages universitywide social media programs and campaigns in accordance with university identity and communications standards
• Develops creative and forward-thinking initiatives in social networking, video sharing, web communities and other social media technologies to promote engagement with current and prospective stakeholders
• Determines social media opportunities across campuses; develops and executes strategies for both new and existing social media content production and delivery universitywide
• Meets with university departments to plan various social media program campaigns utilizing a full range of communication tools and determines the appropriate social media presence
• Creates social media content as well as a comprehensive social media strategy; creates and maintains the universitywide social media identity and ideology
• Establishes metrics and tracks social media initiatives to measure effectiveness and success, planning for continuous improvement on each campaign
• Monitors and oversees social media channels and content and manages necessary responses in a timely manner; maintains customer service levels in accordance with university standards
• Assists with the development and maintenance of social media content in collaboration with universitywide branding and marketing initiatives; establishes and maintains internal and external partnerships to facilitate collaborative social media campaigns
• Serves as a member of the Emergency Operations team and prepares and distributes crisis communications across social media channels for internal and external audiences
• Researches and maintains an inventory of sites related to the university and stays abreast of industry trends, changes and new technologies
• Monitors the departmental budget
• Supervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against job accountabilities, department goals and established university, campus and department policies and procedures
• Supervises and manages student employees, as necessary, to enhance their academic and professional development
• Performs other duties as assigned

Required Qualifications

• Minimum of a bachelor's degree
• Moderate amount of experience working in higher education social media management or other related experience

Preferred Qualifications

• Five or more years of experience in higher education social media management or related experience

Compensation: $87,000-$90,000/annualized

Benefits

This full-time position offers a comprehensive benefits package, which includes health, dental, and vision insurance, life insurance, long-term disability insurance, paid holidays, sick time, vacation time, a 401(k) retirement savings plan, health care and dependent care flexible spending accounts (FSA), educational assistance benefits, and an employee assistance program. Participation in any benefit is subject to meeting eligibility criteria. The university reserves the right to modify, amend or terminate any benefit or benefit programs as they apply to any participants, including but not limited to current and former employees. This is only a summary; the full details, which control, are in the applicable plan documents.

Please Note:

Qualified candidates must live or relocate to live within a daily commuting distance of the Providence Campus location upon hire.

Johnson & Wales University is an equal opportunity employer. The university does not illegally discriminate on the basis of any protected class. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, ethnic and national origin, familial status, gender or gender identity, genetic information, military service, national origin, pregnancy and related conditions, race, religion, sex, sexual orientation, veteran status, or any other protected class.