Assistant Director of Sales

The Gunter Hotel San Antonio; San Antonio (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

The Gunter Hotel San Antonio is seeking an Assistant Director of Sales to lead sales operations and drive occupancy and ADR growth in coordination with the Director of Sales/Director of Sales & Marketing. You will oversee Sales Managers, drive direct sales, follow-up, and sales administration, while supporting hiring, training, and coaching.

Responsibilities include budgeting, forecasting, advertising, marketing plans, and ensuring revenue and profit goals are met.

Qualifications

• Must have relevant hotel sales experience or a college degree with related experience.
• Strong written and verbal communication skills for negotiation with clients.
• Proficient with Microsoft Office and sales administration tasks.
• Ability to manage multiple tasks and lead a team.

Responsibilities

• Coordinate group, transient, and catering sales solicitations and bookings to maximize revenue.
• Develop and manage the division's annual budget and marketing plans.
• Conduct outside sales calls and entertain clients.
• Negotiate contract terms and monitor market trends.
• Train and supervise sales staff and ensure performance goals.

Skills

Verbal communication

Written communication

Negotiation

Sales strategy

Team leadership

Budgeting

Forecasting

Microsoft Office

multitasking

Presentation skills

Education

4-year college degree

2-year college degree

Tools

Microsoft Office

Job description

The Assistant Director of Sales assists with direct oversight of sales and marketing operations for a hotel or assigned collection of hotels, in partnership with the respective Director of Sales/Director of Sales & Marketing. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel Sales Managers including, but not limited to, direct sales, follow-up, sales administration, hiring of staff, training, managing and coaching. Additional responsibilities include assisting with sales and marketing budget, forecast, advertising, and marketing and business plans. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates, overtime does apply and is calculated accordingly.

Qualifications

• At least 4 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience.
• Must have a valid driver’s license in the applicable state.
• Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
• Must have thorough experience with professional selling skills: opening, probing, supporting, closing
• Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
• Must be proficient in general computer knowledge especially Microsoft Office products
• Must be able to work independently and simultaneously manage multiple tasks
• Strong organization and presentation skills
• Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team
• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
• Must work well in stressful, high pressure situations; maintain composure and objectivity under pressure.
• Must be able to work with and understand financial information and data, and basic arithmetic functions.

Responsibilities

• Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement and manage the division's annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
• Proactively conduct outside sales calls, conduct sales tours and entertain clients.
• Understand the content reflected in contracts and how to negotiate terms therein.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate trends within your market.
• Adheres to Aimbridge Hospitality’s established regulations, company standards, sales standards and sales metrics related.
• Comply with attainment of individual goals, as well as team goals and budgeted metrics.
• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• In partnership with the Director of Sales, help to manage Human Resources in the division in order to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
• Help to supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded.
• Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office and Reservations.
• Maintain strong visibility in local community and industry organizations.
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
• Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
• Travel on a weekly basis, as required.
• Act, as directed, on behalf of the General Manager in his/her absence; performing any other duties, as requested by management.

Property Information Steeped in the rich traditions of San Antonio The Gunter Hotel dates back to 1909. Listed on the National Register of Historic Places this landmark hotel continues to be part of the city's unique heritage. Centrally located in the Heart of Downtown San Antonio near the river walk and the Alamo. Enjoy craft cocktails at the popular speakeasy Bar 414 and fresh, seasonal dishes at Market on Houston. Whether you are visiting for business or pleasure we know you are going to love the Hotel experience.