Assistant Director of Marketing & Communications

University of North Florida Alumni Association; Jacksonville (FL); Vor Ort; USD 63.000 - 77.000; Vollzeit

Zusammenfassung

The University of North Florida Alumni Association seeks an Assistant Director for the Brooks College of Health to lead digital strategy, communications, and promotional initiatives that boost enrollment and reputation.

You will partner with internal and external stakeholders, manage the college website and social media, craft strategic content, and oversee branding to ensure consistency across campaigns and events. Travel to conferences and cross-department collaborations may be required.

Qualifikationen

• Master’s degree and 2+ years relevant experience, or bachelor’s degree with 4+ years.
• Experience with marketing communications, branding, and enrollment marketing.
• Proficiency with CMS platforms (Cascade preferred) and mass email tools (Emma).
• Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot a plus).
• Strong written and verbal communication; ability to manage projects.
• Experience leading marketing teams in higher education is a plus.

Aufgaben

• Advise and direct BCH communications and marketing strategy.
• Support enrollment, branding, and engagement planning.
• Manage BCH website, social media, and digital content calendars.
• Develop comprehensive communication plans for programs.
• Collaborate with program directors and university partners.
• Oversee accessibility and SEO best practices.
• Analyze campaign data and digital performance metrics.
• Ensure UNF branding adheres to guidelines.
• Represent BCH at conferences and continuing education events.
• Coordinate photography and videography for BCH programs.
• Attend in-person and off-campus marketing events.
• Lead design and development of BCH marketing materials.
• Liaise between BCH and other campus marketing offices.
• During emergencies, may perform duties at off-campus location.

Kenntnisse

Graphic design

Content development

CMS platforms

SEO knowledge

Analytics

CRM systems

Ausbildung

Master’s degree in related field

Bachelor’s degree in related field

Tools

Cascade CMS

Emma

Slate

HubSpot

Jobbeschreibung

The University of North Florida Alumni Association seeks an Assistant Director for the Brooks College of Health to lead digital strategy, communications, and promotional initiatives that boost enrollment and reputation.

You will partner with internal and external stakeholders, manage the college website and social media, craft strategic content, and oversee branding to ensure consistency across campaigns and events. Travel to conferences and cross-department collaborations may be required.