Assistant Director of Athletic Communications

DHRM; Lexington (VA); On-site; USD 40,000 - 45,000; Full time

Job summary

Virginia Military Institute is seeking an Assistant Director of Athletic Communications to serve as the primary communications contact for select sports and to promote VMI Athletics through accurate, timely content across digital, social media, broadcast, and traditional media platforms.

The role collaborates with coaches, cadet-athletes, and athletics staff to enhance visibility, manage game-day operations, and produce rosters, statistics, notes, and feature stories that support the

Qualifications

• Strong writing, editing, and organizational skills.
• Experience with athletic media relations and content management preferred.

Responsibilities

• Serve as primary communications contact for men's soccer, swimming & diving, wrestling, and baseball.
• Provide coverage for other sports and departmental needs as assigned.
• Manage publicity and media relations, including press releases, previews, recaps, features, notes, and statistics.
• Maintain rosters, schedules, results, records, biographies, and historical data on the VMI Athletics site.
• Coordinate game-day information operations, credentials, media areas, and postgame materials.
• Create engaging digital content, including graphics, photos, short-form video, and social media posts.

Skills

Strong writing skills

Editing

Communication

Organizational skills

Social media

Graphic/video production basics

Education

Bachelor's degree in communications or related field

Tools

Adobe Creative Cloud

Statistical software

Website content management

Photography

Job description

Title: Assistant Director of Athletic Communications

State Role Title:

Hiring Range: $40,000-45,320 Commensurate with experience

Pay Band: UG

Agency: Virginia Military Institute

Location: Virginia Military Institute

Agency Website: www.vmi.edu

Recruitment Type: General Public - G

Job Duties

The Assistant Director of Athletic Communications serves as the primary communications contact for men's soccer, swimming & diving, wrestling, and baseball, as well as other sports and departmental areas as assigned. This position promotes VMI Athletics through accurate, timely, and engaging content across digital, social media, broadcast, and traditional media platforms. The position works with coaches, cadet-athletes, athletics staff, conference offices, and media representatives to enhance the visibility and brand of VMI Athletics.

Essential Duties and Responsibilities

• Serve as the primary communications contact for men's soccer, swimming & diving, wrestling, and baseball.
• Provide communications coverage for other sports and departmental needs as assigned.
• Manage publicity and media relations for assigned sports, including press releases, game previews, recaps, feature stories, notes, and statistical information.
• Maintain accurate rosters, schedules, results, records, biographies, and historical information on the VMI Athletics website.
• Coordinate game-day sports information operations, including statistics, media credentials, press areas, interview requests, and postgame materials.
• Produce and distribute game notes, media guides, record books, programs, and other publications.
• Create engaging digital content, including graphics, photography, short-form video, and social media posts.
• Assist with the management and strategic growth of VMI Athletics' social media platforms.
• Serve as a liaison among assigned teams, the athletics department, conference offices, opponents, and local, regional, and national media.
• Promote the accomplishments and stories of VMI cadet-athletes, coaches, and teams.
• Coordinate interviews and respond to media requests in a timely and professional manner.
• Ensure compliance with VMI, conference, and NCAA policies regarding athletics communications and the release of information.
• Assist with department-wide championships, special events, announcements, and major communications initiatives.
• Recruit, train, schedule, and supervise game-day staff, student workers, and other support personnel when needed.
• Perform other duties and provide coverage for additional sports as assigned.

Minimum Qualifications

Strong writing, editing, communication, and organizational skills. Knowledge of athletic media relations, statistical programs, website content management, social media, photography, and basic graphic or video production. Ability to manage multiple deadlines, maintain accurate records, work independently, and collaborate effectively in a fast-paced collegiate athletics environment. Bachelor's degree in communications, journalism, sports media, public relations, or a related field. Previous experience in collegiate athletics communications or sports information is preferred. Experience with statistical software, website content management, Adobe Creative Cloud, photography, social media, and live-event communications is also preferred.

Additional Considerations

Work Schedule

This position requires a flexible schedule, including nights, weekends, holidays, and travel, based on athletic competitions, special events, and departmental needs.

Contact Information

Name: Matthew Hart

Phone: [phone]

Email: [e-mail]

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

Advertised: 15 Sep 2026 Eastern Daylight Time

Applications close: