Assistant Director of Alumni Relations

Texas Wesleyan University; Fort Worth (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Texas Wesleyan University in Fort Worth is seeking a creative events and communications professional to plan and manage alumni programming. The role focuses on event planning, digital communications, and engagement across social platforms to strengthen TXWES alumni connections.

You will partner with the Office of Advancement and Alumni Relations to execute promotions, manage vendor relations, and support donor stewardship.

Qualifications

• Three years of experience planning and coordinating events and/or communications.
• Experience using social media platforms (Facebook, Instagram, LinkedIn) for program and event promotions.
• Experience with planning and assessment, including development, implementation, and evaluation.

Responsibilities

• Plan and manage events for the Office of Advancement and Alumni Relations, including timelines and priorities.
• Coordinate with marketing, vendors, and campus partners for event promotion and execution.
• Manage social media content across platforms and develop engagement strategies.
• Develop strategic plans to engage alumni and conduct personal visits and communications.
• Assist with Alumni Board management and oversee the alumni scholarship process.
• Manage alumni communications calendar and draft copy for promotions and university calendar.
• Establish post-event follow-up, analyze performance, and gather stakeholder feedback.
• Supervise student workers and other duties as assigned by leadership.
• Collaborate with donor relations on post-event stewardship opportunities.

Skills

Event planning

Social media management

Communications

Relationship building

Project coordination

Tools

Raiser's Edge

Blackbaud NetCommunity

Job description

Plan and manage events specific to the office of alumni relations; manage communications including social media accounts; work with the director of alumni relations to plan and execute alumni programming. Areas of focus will include event planning and promotion, alumni engagement, digital communications and targeted alumni programming.

The ideal candidate should be an enthusiastic and creative communications and/or event professional with experience in constituent engagement and relationship-building and a desire to connect with and provide amazing experiences for TXWES alumni. This role must be able to multi-task, stay organized and adjust to changes all while having fun and working collaboratively.

Essential Duties and Responsibilities

• 1. Manage events specific to the Office of Advancement and Alumni Relations. Event planning should include, but is not limited to, the following tasks.
• Serve as project manager, setting and maintaining timelines, priorities, and checklists for all events
• Serve as point of contact to third-party vendors for catering, event rentals, photographers, etc., and internal constituencies including marketing, security, and IT
• Research and book event venues
• Oversee mailing lists, invitation process, and RSVPs
• Manage internal and external event promotion, including electronic and printed pieces
• Oversee all aspects of on-site event needs, including staffing, to ensure that event setup and teardown are done in a timely and organized fashion, devising alternative options for unseen circumstances such as inclement weather, etc.
• Collaborate with campus partners, when applicable, to ensure event tasks are well-defined, designated to appropriate personnel, and documented
• Gather quantitative and qualitative data for the event to support continuous quality improvement
• 2. Work with Marketing & Communications to:
• Compile and submit complete information for promotional and print materials using their software program and comply with their deadlines.
• Proactively ensure a consistent University brand is maintained through all promotional materials and on-site at events.
• Work with outside vendors on the ordering or promotional items.
• 3. Manage social media content across multiple platforms and develop strategies to enhance alumni engagement.
• 4. Create and implement strategic plans to engage alumni through various methods. Engage individual alumni through personal visits and communication.
• 5. Assist with Alumni Board management and oversee the alumni scholarship process. Engage individual alumni through personal visits and communication.
• 6. Manage alumni communications calendar and draft text for event promotions to be used on the University calendar, print and e-mail promotions, and various online platforms.
• 7. Establish event follow-up process, including, but not limited to the following:
• Analyzing event performance through post-event meetings with internal and external stakeholders, surveys, and other means necessary
• Utilizing feedback to continually improve event performance
• Sending thank you correspondence to attendees, hosts, volunteers, etc.
• Collaboration with donor relations on post-event stewardship opportunities
• 8. Supervise office student worker(s), when applicable.
• 9. Other duties as assigned by the vice president of advancement or the director of alumni relations.

Education, Certifications and/or Licenses

• Three (3) years of experience in planning and coordinating events and/or communications.
• Proficient knowledge of utilizing social media platforms – primarily Facebook, Instagram, and LinkedIn – for program and event promotions, and constituent engagement.
• Experience in planning and assessment, including formulation, development, implementation, and evaluation.

Experience

Preferred:

• Previous employment at a university or college, preferably in university advancement or alumni relations.
• Experience with Raiser’s Edge data software and/or Blackbaud NetCommunity.

Knowledge, Skills & Abilities

• Ability to work evenings and weekends.
• Ability to plan, prioritize tasks, and meet deadlines.
• Ability to handle highly confidential, sensitive issues with diplomacy and discretion, while complying with FERPA & privacy regulations.
• Knowledge of basic public relations and communications principles.
• Knowledge of standard office practices and procedures.
• Excellent written and verbal communication skills.
• Proficient in the use of Microsoft Office and Adobe products.
• Proficiency with an integrated administrative system and current software programs.
• Proficient use of multi-line phone system and standard office equipment.
• Ability to adhere to University and departmental procedures and policies.
• Ability to work independently in the most efficient manner with minimum supervision.
• Proven interpersonal skills to provide support in a high-profile office with tact and diplomacy.
• Ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to provide and demonstrate quality customer service.
• Strong organizational skills with the ability to handle multiple tasks.
• Great attention to detail with an eye towards accuracy.
• Ability to exercise judgment in establishing and executing priorities.
• Ability to demonstrate problem-solving techniques quickly when necessary.
• Skill in budget preparation, fiscal management, and utilizing resources.

Special Instructions to Applicants

Supplemental Questions

Required fields are indicated with an asterisk (*).

• What is the highest level of education attained?
  • GED
  • High School Diploma
  • Associates Degree
  • Bachelors Degree
  • Masters Degree
  • PHD
• How many years of experience do you have in this type of position?
  • 0-1
  • 1-3
  • 3-5
  • 5-7
  • 7+
• Are you available to work in the evening (6 pm to 10 pm)?
  • Yes
  • No
• Are you available to work weekends?
  • Yes
  • No

Documents Needed To Apply

Required Documents

• Resume
• Cover Letter

Optional Documents

• Current Employee Application (for internal applicants)