Assistant Director, Marketing

utaustin; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

The University of Texas at Austin's Intercollegiate Athletics department seeks an Assistant Director, Marketing to lead fan engagement, ticket sales, and sponsor integration across assigned sports. This on-site role collaborates with external affairs and event production to enhance the Texas Athletics experience.

Responsibilities include developing season-long marketing plans, coordinating promotions and game-day experiences, and managing staff and vendors.

Responsibilities

• Develop season-long, cross-sport marketing plans to drive ticket sales and fan engagement.
• Coordinate promotions, sponsor activation, and game-day experiences.
• Plan and execute post-season evaluations to inform next season.
• Lead game-day staff, vendors, and entertainment for home events.

Job description

Job Posting Title:

Assistant Director, Marketing ----

Hiring Department:

Intercollegiate Athletics ----

Position Open To:

All Applicants ----

Weekly Scheduled Hours:

40 ----

FLSA Status:

Exempt from FLSA ----

Earliest Start Date:

Oct 01, 2026 ----

Position Duration:

Expected to Continue ----

Location:

AUSTIN, TX ----

Job Details:

General Notes Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to work regular on-site hours. Travel may be required. Assistant Director or Associate Director may be hired based on experience, qualifications and candidate selected for the position.

Purpose

The Assistant Director, Marketing will be an essential member of the department's external affairs staff with an emphasis on coordinating a wide array of tasks necessary to support the fan experience, promotional activities and sponsor integration for assigned sports, in a highly collaborative environment.

Responsibilities

Develop tracking and implementation of ideas and strategies to sell tickets and engage fans, sponsors, and other target audiences for assigned sports. Take a lead role to develop timely, consistent, collaborative, and comprehensive season-long, integrated, sport-specific plans that outline the strategic and tactical activities surrounding ticket sales, sponsorship implementation, cross promotion, messaging, etc. Identify opportunities for special events, and manage outreach and associated event planning and promotion of such events. Execute against plans and follow up to ensure effective and timely plan implementation. Internally, schedule regular information sharing meetings as assigned. Document and send post-meeting notes for follow up tasks. Proactively communicate plans with various departmental staff, rights holder, and other external entities as necessary. Make timely portal requests for all digital assets and promotional materials associated with plans. post-season evaluation for plans to incorporate for next season.

Produce & direct live events and oversee the day-to-day operations and planning for event presentation including videoboard and camera staff, PA announcer, DJ and scoreboard operators for assigned sports. Direct and manage creation and execution of game scripts designed to engage Texas fans and fulfill sponsor obligations and provide a highly entertaining and engaging environment. Includes hiring, direction and management of game day staff, vendors, and entertainment for the Longhorns home matches, games, and special events.

Act as sport liaison for non-ticketed sports as assigned. Sport liaison duties may include developing a promotional plan that will include promotions, creation of collateral material, special events, updating web copy, etc. as dictated by the sport, program, and or event. Plan and execute post mortems.

Provide secondary support role on Football gamedays and other sports, as assigned.

Additional duties as assigned, such as, drive a rental or UT vehicle on campus and off, assist with obtaining bids for print, promotional purposes, writing, and proofreading.

Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking. As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University's Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee