Assistant Director, Marketing

University of Texas at Austin; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

University of Texas at Austin is seeking an Assistant Director of Marketing to coordinate fan engagement, sponsor integration, and promotional activities for assigned sports. The role focuses on selling tickets, creating season-wide marketing plans, and delivering engaging fan experiences.

The position requires a Bachelor’s degree in Marketing or related field with experience in collegiate athletics marketing, proficiency in graphics software, and strong editorial and interpersonal skills.

Qualifications

• Bachelor’s degree in Marketing, Sports Management or a related field.
• Minimum of 1 year of experience developing collegiate athletic marketing programs.
• Demonstrated proficiency in graphics software.
• Demonstrated ability to develop editorial content and marketing messages.
• Professional demeanor and team player.
• Experience with Microsoft Excel and Word.

Responsibilities

• Develop tracking and implementation of ideas to sell tickets and engage fans, sponsors, and audiences for assigned sports; create season-long, integrated plans.
• Produce and direct live events; manage game-day staff, vendors, and entertainment for home games and events.
• Act as sport liaison for non-ticketed sports; develop promotional plans and update web copy as needed.
• Provide secondary support on football gamedays and other sports as assigned.
• Drive external communications, procure bids for print/promotional materials, and assist with proofreading.

Skills

Marketing

Sports Marketing

Event Planning

Graphics Software

Communication

Education

Bachelor's degree in Marketing/Sports Management or related field

Tools

Microsoft Excel

Microsoft Word

Job description

Job Posting Title:

Assistant Director, Marketing

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Hiring Department:

Intercollegiate Athletics

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt from FLSA

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Earliest Start Date:

Oct 01, 2026

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Position Duration:

Expected to Continue

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Location:

AUSTIN, TX

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Job Details:

General Notes

Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to work regular on-site hours. Travel may be required. Assistant Director or Associate Director may be hired based on experience, qualifications and candidate selected for the position.

Purpose

The Assistant Director, Marketing will be an essential member of the department’s external affairs staff with an emphasis on coordinating a wide array of tasks necessary to support the fan experience, promotional activities and sponsor integration for assigned sports, in a highly collaborative environment.

Responsibilities

• Develop tracking and implementation of ideas and strategies to sell tickets and engage fans, sponsors, and other target audiences for assigned sports. Take a lead role to develop timely, consistent, collaborative, and comprehensive season-long, integrated, sport-specific plans that outline the strategic and tactical activities surrounding ticket sales, sponsorship implementation, cross promotion, messaging, etc. Identify opportunities for special events, and manage outreach and associated event planning and promotion of such events. Execute against plans and follow up to ensure effective and timely plan implementation. Internally, schedule regular information sharing meetings as assigned. Document and send post-meeting notes for follow up tasks. Proactively communicate plans with various departmental staff, rights holder, and other external entities as necessary. Make timely portal requests for all digital assets and promotional materials associated with plans. post-season evaluation for plans to incorporate for next season.

• Produce & direct live events and oversee the day-to-day operations and planning for event presentation including videoboard and camera staff, PA announcer, DJ and scoreboard operators for assigned sports. Direct and manage creation and execution of game scripts designed to engage Texas fans and fulfill sponsor obligations and provide a highly entertaining and engaging environment. Includes hiring, direction and management of game day staff, vendors, and entertainment for the Longhorns home matches, games, and special events.

• Act as sport liaison for non-ticketed sports as assigned. Sport liaison duties may include developing a promotional plan that will include promotions, creation of collateral material, special events, updating web copy, etc. as dictated by the sport, program, and or event. Plan and execute post mortems.

• Provide secondary support role on Football gamedays and other sports, as assigned.

• Additional duties as assigned, such as, drive a rental or UT vehicle on campus and off, assist with obtaining bids for print, promotional purposes, writing, and proofreading.

• Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking. As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University’s Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http://titleix.utexas.edu.

Required Qualifications

Bachelor’s degree from an accredited institution in Marketing, Sports Management or a related field. Minimum of one year of experience developing and implementing collegiate athletic marketing programs. Demonstrated proficiency in graphics software. Demonstrated ability to develop various types of editorial content and craft marketing messages. Professional demeanor and team player. Experience with Microsoft Excel and Word. Excellent organizational, problem-solving and interpersonal communication skills with internal and external stakeholders required. Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Two years of experience developing and implementing collegiate athletics marketing programs. Experience working with baseball or soccer. Experience marketing sports and developing and implementing sponsor related promotional activities. Experience in directing, scripting and developing public address announcements for sporting events. Experience managing student workers at athletic events. Experience working with marketing rights holder. Thorough knowledge of the ticket sales process.

Driving Required

This job requires a class “C” operator’s driver’s license. The applicant selected must provide a current three year driving record from the current state of residence. If not currently a Texas resident, a Texas driver’s license must be obtained within 30 days of becoming a Texas resident. Employees who are required to have a CDL are subject to drug and alcohol testing (pre-employment, post-accident, reasonable suspicion, random, return-to-duty, and follow-up drug and alcohol testing).

Salary Range

OPEN

Working Conditions

• May work around standard office conditions. Use of manual dexterity. Climbing of stairs. Lifting and moving.

Required Materials

• Resume/CV

• 3 work references with their contact information; at least one reference should be from a supervisor

• Letter of interest

Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

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E-Verify

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.