Assistant Director, Direct Marketing & Data Strategy

William & Mary and the Virginia Institute of Marine Science; Irvine (CA); Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary and the Virginia Institute of Marine Science is seeking an Assistant Director, Direct Marketing to lead data management, analysis, and reporting for the Annual Giving team. You will drive multi-channel strategies in partnership with 15+ schools and units, serving as a primary liaison for data and reporting, and guiding program projections with leadership.

The role emphasizes collaboration, strategic analytics, and a hybrid work arrangement based in Williamsburg, VA, with a focus

Qualifications

• Bachelor’s degree or equivalent education, experience, and training.
• Proficient MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
• Demonstrated planning and organizational skills to manage multiple projects in a deadline-driven environment.
• Strong analytical skills with ability to analyze data, extract conclusions and report findings.
• Excellent interpersonal, written, and oral communication, including proofreading and editing documents.

Responsibilities

• Provide input on strategies and tactics; manage deadlines with vendors to meet University timelines.
• Collaborate with Director and Associate Director on direct marketing efforts and mailings.
• Coordinate with team to establish timelines, prepare data, track progress, and remove roadblocks.
• Oversee proofing for vendor and in-house projects.
• Develop direct marketing reports and update distribution to staff.
• Analyze results for stakeholders and inform future planning.
• Manage data for constituent projects and major campaigns.
• Serve as primary data and reporting liaison within Direct Marketing.

Skills

MS Word

Excel

Outlook

PowerPoint

Donor/constituent database systems

Planning and organizational skills

Data analysis and reporting

Communication skills

Education

Bachelor’s degree

Tools

Excel (advanced)

Tableau

Power BI

Python

C#

Job description

William & Mary and the Virginia Institute of Marine Science is seeking an Assistant Director, Direct Marketing to lead data management, analysis, and reporting for the Annual Giving team. You will drive multi-channel strategies in partnership with 15+ schools and units, serving as a primary liaison for data and reporting, and guiding program projections with leadership.

The role emphasizes collaboration, strategic analytics, and a hybrid work arrangement based in Williamsburg, VA, with a focus