Assistant Director, Direct Marketing

CASE; Williamsburg (VA); Hybrid; USD 50,000 - 55,000; Full time

Job summary

The Assistant Director, Direct Marketing at William & Mary leads data-driven fundraising initiatives within the Annual Giving team of University Advancement. This hybrid role is based in Williamsburg, VA, and collaborates with more than 15 schools to plan, execute, and evaluate multi-channel direct marketing campaigns and engagement strategies.

Responsibilities center on data management, reporting, and influencing strategy while partnering with stakeholders to maximize program impact.

Qualifications

• Bachelor’s degree or equivalent education, experience, and training.
• Experience with MS Word, Excel, Outlook, and PowerPoint; donor/constituent database systems.
• Strong organizational skills with the ability to manage multiple projects in a deadline-driven environment.
• Strong analytical skills with the ability to analyze data, draw conclusions and report findings.
• Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.

Responsibilities

• Provide input on strategies and tactics; communicate project needs; manage deadlines with vendors and internal stakeholders.
• Partner with Director and Associate Director on direct marketing efforts and mailings.
• Coordinate timelines, prepare data, track progress, and resolve roadblocks with the Direct Marketing team.
• Oversee proofreading processes for vendor and in-house projects.

Skills

MS Word

Excel

Outlook

PowerPoint

Analytical thinking

Project management

Communication

Education

Bachelor’s degree or equivalent

Tools

CRM systems

Donor databases

Tableau/Power BI

Python

C#

Job description

Job Requisition:

JR101991 Assistant Director, Direct Marketing (Open)

Job Posting Title:

Assistant Director, Direct Marketing

Department:

CC00259 WM001 | WMUA | Annual Giving

Job Family:

Staff - Communications

Worker Sub-Type:

Regular (benefited)

Job Requisition Primary Location:

Discovery 1

Primary Job Posting Location:

Posting Location - William & Mary

Job Description Summary:

We create the conditions for opportunity – human, financial, & experiential – by garnering and stewarding the resources that advance William & Mary. The Assistant Director of Direct Marketing is a valued member of the Annual Giving team within the Office of University Advancement at William & Mary. The Annual Giving team advances philanthropy across all stages of engagement, from students and young alumni to 50th reunion donors and beyond. The Direct Marketing team is responsible for developing, planning, executing, and evaluating fundraising and engagement strategies in partnership with more than 15 schools and units across W&M. Team members serve as the primary liaisons between partner representatives and internal and external stakeholders. The team supports partner goals through multi-channel, personalized solicitation and engagement strategies, manages relationships with key stakeholders, and analyzes results to inform future strategy and drive continuous improvement. The Assistant Director, Direct Marketing is the team lead for data management within the team, which includes data analysis for all projects, strategy development, tracking metrics and reporting for all direct marketing efforts. The Assistant Director reports to and partners with the Director of Direct Marketing to develop annual program projections and objectives. They collaborate with colleagues to develop strategies and deliver direct marketing fundraising services for constituent area programs and recommend changes and enhancements to maximize program potential. The Assistant Director will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment. This position is classified as professional, meaning it is salaried and exempt from overtime. For benefits and leave purposes, this role falls under the "12month Professionals & Faculty" classification on the HR website. Learn more about University Advancement and view the full position description for this job on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php.

Salary:

Salary: $50,000 to 55,000, commensurate with experience and internal alignment.

Required Qualifications:

• Bachelor’s degree or equivalent education, experience, and training.
• Experience in MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
• Demonstrated planning and organizational skills to include follow-through and managing multiple projects in a deadline driven environment.
• Strong analytical skills, with the ability to analyze data, extract meaningful conclusions and report findings.
• Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.

Preferred Qualifications:

• Experience working in marketing and/or fundraising in a complex environment.
• Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways.
• A practiced understanding of generating reports and manipulating data.
• Experience working with database applications and CRM systems.
• Advanced skills in Excel, Tableau, Power BI, or any other data visualization tools.
• Experience in working with Python, C#, or other common programming languages.
• Understanding of the power of philanthropy in higher education the impact it has on the future of higher education.

Conditions of Employment:

• This position may be required to work additional hours beyond the typical work week, to include evenings and weekends.
• Flexibility is a must with the ability to travel as needed.

Job Duties:

20% - Relationship and Project Management:

• Provide input on recommended strategies and tactics, communicate project needs, resolve questions, and provide data and information to vendor. Manage deadlines with vendor to ensure University timelines are met.
• Partner with Director and Associate Director for direct marketing efforts to include internally and externally produced mailings.
• Work with other Direct Marketing team members to establish timelines, prepare data, track project progress, and identify and resolve roadblocks.
• Oversee proofing process for vendor and in-house projects.

70% - Strategic Data Analysis & Reporting:

• Partner with internal departments and external resource tools to develop direct marketing reports, update and distribute to necessary staff members.
• Analyze results of both vendor and in-house projects. Provide essential analysis for key stakeholders and partners for the purpose of reporting and future planning.
• Manage data for all constituent partner projects and major campaigns.
• Be primary liaison within Direct Marketing for data-related and reporting questions.

10% - Coordinate Cross-campus Partnerships:

• Work with Stewardship and Donor Relations to effectively align university-wide stewardship best practices.
• Coordinate with Campus IT Services to streamline data requests for mass communication efforts.
• Work closely with Gift Accounting and other Advancement departments on direct marketing projects as assigned.

Additional Job Description:

Job Profile:

JP0532 - Communications/Marketing Specialist - Exempt - Salary - S10

Compensation Grade:

S10

Recruiting Start Date:

2026-08-07

Position Restrictions:

Continuing E&G funded position and not term-limited

EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal

Background Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.