Associate Director, Direct Marketing & Alumni Engagement

Washington University; St. Louis, Northern (MO, KY); Hybrid; USD 58,000 - 100,000; Full time

Benefits offered by this job

Vacation & holidays

Health insurance

Metro U-Pass

Retirement plan (403(b))

Wellness programs

Tuition assistance

Job summary

Washington University in St. Louis seeks an Associate Director of Direct Marketing & Participation to drive omni-channel campaigns that increase alumni donor participation and lifetime loyalty, maximizing gifts for top Annual Fund priorities.

The role partners with Philanthropic Strategy, Advancement Communications, and schools while overseeing faculty/staff giving and the Loyalty Society. The Associate Director reports to the Senior Director of Annual Giving Programs and will oversee an

Qualifications

• Bachelor's degree required.
• 3 years of relevant experience.
• Experience in nonprofit advancement/fundraising or annual giving is preferred.

Responsibilities

• Plan and coordinate direct marketing campaigns and appeals.
• Manage vendor relationships and budgets for campaigns.
• Develop segmentation strategies and testing factors for appeals.
• Oversee Loyalty Society program and donor retention efforts.
• Collaborate with schools, units, and faculty to execute unit-specific campaigns.

Skills

Alumni Relations

Annual Giving

Project Management

Salesforce

Data Analytics

Relationship Management

Communication

Vendor Management

Microsoft Office

Team Leadership

Education

Bachelor's degree

Tools

ClickUp

Salesforce

Job description

Washington University in St. Louis seeks an Associate Director of Direct Marketing & Participation to drive omni-channel campaigns that increase alumni donor participation and lifetime loyalty, maximizing gifts for top Annual Fund priorities.

The role partners with Philanthropic Strategy, Advancement Communications, and schools while overseeing faculty/staff giving and the Loyalty Society. The Associate Director reports to the Senior Director of Annual Giving Programs and will oversee an