Assistant Director, Copywriting

Temple University; Philadelphia (Philadelphia County); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Hybrid work schedule

Health insurance (medical)

Dental coverage

Vision coverage

Paid time off

9 paid holidays

3 personal days

Tuition remission

Retirement plan

Job summary

Temple University’s Fox School of Business seeks an Assistant Director of Content Marketing and Copywriting to craft compelling content that attracts applicants to Fox and STHM programs. You will write, edit and route copy for emails, paid media and web content in line with brand standards.

Reporting to the Director of Marketing and Creative Services, you will monitor digital metrics, support strategy, and ensure editorial excellence while upholding the school’s voice across channels.

Qualifications

• Bachelor's degree in English, journalism, communications, marketing, or related field
• At least three (3) years of related work experience in communications, journalism, marketing or similar positions
• Demonstrated writing experience and must be able to share a portfolio of writing samples with a range of channels and audiences
• An equivalent combination of education and experience may be considered.

Responsibilities

• Create compelling content across email, paid media and web to attract students to Fox and STHM programs
• Edit and route copy through approval processes following brand guidelines
• Monitor and analyze digital performance metrics to inform future content
• Support email marketing activation and automation workflows with the team

Skills

Excellent writing

Portfolio of writing samples

Editing and routing copy

Email automation

Content strategy understanding

Attention to detail

Organizational skills

Microsoft Office

Education

Bachelor's degree in English/journalism/communications/marketing

Tools

Slate

Campaign Monitor

Salesforce Marketing Cloud

HTML

Job description

Temple University's Fox School of Business is searching for an Assistant Director of Content Marketing and Copywriting!

Become a part of the Temple family and you will have access to the following:

• Hybrid work schedule
• Full medical, dental, vision coverage
• Paid time off
• 9 Federally Observed Paid Holidays
• 3 Personal Days
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION-FREE
• A generous retirement plan and so much more!
• Salary Range: $50,000 - $55,000

A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant's education and experience, all relevant internal equity considerations, department budget, and funding source.

Position Summary

The Assistant Director of Copywriting for the Fox School of Business and the School of Sport, Tourism and Hospitality Management (STHM) is primarily responsible for creating compelling content that will attract high-quality students to Fox and STHM undergraduate and graduate programs. This position will work closely with and report to the Director of Marketing and Creative Services to support the strategy and implementation of marketing communications for the undergraduate and graduate marketing division of the Fox School and STHM. He/she/they will conceptualize, write, edit and route copy through the execution stage for various placements such as email communications, paid online media and web content according to both in-house guidelines and industry best practices. The incumbent will also be responsible for monitoring and analyzing digital performance metrics to inform future content.

As an integral member of the marketing team, this role ensures that the team's digital assets creatively and effectively communicate the Fox and STHM brands to prospective students. He/she/they will be responsible for upholding the department's strategic vision as well as editorial standards and style.

As a secondary function, this position will also be responsible for marketing activation and operations through email automation. The incumbent will work with the Associate Director of Digital Marketing to manage the workflow and dissemination of email marketing communications across various stages of the recruitment cycle. He/she/they will be responsible for routing all email content to key stakeholders for approval and will help facilitate email automation through Slate and Campaign Monitor, performing basic layout and tagging tasks, quality analysis and analysis of engagement metrics.

Required Education And Experience

• Bachelor's degree in English, journalism, communications, marketing, or related field
• At least three (3) years of related work experience in communications, journalism, marketing or similar positions
• Demonstrated writing experience and must be able to share a portfolio of writing samples with a range of channels and audiences
• An equivalent combination of education and experience may be considered.

Required Skills And Abilities

• Excellent writing skills and proven success in writing professional advertising and marketing copy, with the ability to produce crisp, compelling, optimized copy while maintaining brand messaging, persuasiveness and readability
• The ability to tailor messaging to various target audiences with an understanding of how content is developed as part of larger marketing strategy
• Ability to produce clean content while managing multiple projects and tight deadlines
• Ability to work effectively in a high volume, fast-paced, highly collaborative educational environment
• Attention to detail and strong grammatical knowledge
• Basic knowledge of major style guides such as AP Style or Chicago Manual of Style; ability to work within established house style guidelines
• Strong organizational skills and ability to effectively prioritize and meet deadlines
• Knowledge of the Microsoft Office suite

Preferred Skills And Abilities

• Background in Slate, Salesforce Marketing Cloud, Campaign Monitor or comparative email automation tools
• Knowledge of HTML
• Fluency in multimedia, digital content production and SEO best practices
• Familiarity with digital and email marketing strategies and best practices
• Desire and ability to bring a fresh voice and perspective to the higher education industry

This position is assigned a hybrid work arrangement (on-campus and remote) - the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report

You may request a copy of the report by calling Temple University's Campus Safety Services at 215-204-7900.