Assistant Director, Admissions & Enrollment Marketing

University of New Haven; West Haven (CT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Wellness programs

Tuition assistance for employees and/​

Employee discounts

Paid time off

Flexible work schedules

Job summary

The University of New Haven is seeking an Assistant Director of Admissions and Enrollment Communications to lead enrollment marketing across email, SMS, print, and digital channels. You will manage content, dashboards, and budgets while traveling for college fairs and high school visits to support undergraduate and graduate admissions.

The role requires a Bachelor’s degree (Master’s preferred) with at least 1 year of admission experience, plus strong communication skills and operational savvy

Qualifications

• Bachelor's degree required; Master’s Degree preferred and a minimum of 1 year of admission experience required.
• Ability to represent the University to diverse populations of prospective students, faculty, and staff.
• Excellent interpersonal and written communication skills.

Responsibilities

• Develop and execute enrollment marketing initiatives within the Enrollment division.
• Create and contribute to the development of overall communications plans and strategies.
• Facilitate enrollment marketing projects with digital assets, email, SMS, print, direct mail, and form optimization.
• Assist with managing content on the Enrollment webpages within the university website.
• Develop digital dashboards for enrollment goals, reports, and queries, and compile enrollment data for leadership.
• Manage the enrollment communications budget and report regular updates to the Director of Enrollment Communications.
• Create an inventory management system to be optimized by the enrollment staff for marketing publications and assets.
• Deliver enthusiastic presentations for University events and recruitment activities.
• Develop workflows and day-to-day processes to ensure data integrity of the CRM and integrations.
• Provide admission counseling to prospective students and manage day-to-day communications.

Skills

Interpersonal skills

Written communication

Organizational skills

Planning

Project management

Microsoft Office

CRM experience

Education

Bachelor's degree

Master’s degree preferred

Tools

Sungard Banner

CRM system

Job description

The University of New Haven is seeking an Assistant Director of Admissions and Enrollment Communications to lead enrollment marketing across email, SMS, print, and digital channels. You will manage content, dashboards, and budgets while traveling for college fairs and high school visits to support undergraduate and graduate admissions.

The role requires a Bachelor’s degree (Master’s preferred) with at least 1 year of admission experience, plus strong communication skills and operational savvy