Assistant Brand Manager - NPD & Launch Strategy

Samyang America, Inc.; Brea (CA); On-site; USD 76,000 - 95,000; Full time

Benefits offered by this job

annual incentive bonus

medical/dental/vision insurance

life insurance

PTO/FTO

401(k) plan with company match

Job summary

A leading food brand seeks an Assistant Brand Manager to support the launch of innovative products in the U.S. market. The role involves developing go-to-market strategies, managing product lifecycles, and leveraging consumer insights for effective brand positioning. Ideal candidates will have 4-7 years in brand management, particularly in the FMCG/CPG space, and experience with major retail accounts. This position offers a competitive salary between $76,000 and $95,000, along with additional benefits including bonus potential and a 401(k) plan.

Qualifications

• 4-7 years of experience in Brand / Marketing Management.
• Strong FMCG / CPG industry experience.
• Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger).
• Marketing analytics & consumer insight experience.
• Strong understanding of cull commercialization and NPD process.
• Proven experience working within cross-functional & HQ matrix structures.

Responsibilities

• Develop clear positioning and messaging for each product.
• Assist commercialization of products from ideation to launch.
• Support go-to-market strategy for all product launches.
• Leverage consumer insights to build compelling selling stories.
• Manage product specifications and cycle.
• Develop product education and training materials.

Job description

A leading food brand seeks an Assistant Brand Manager to support the launch of innovative products in the U.S. market. The role involves developing go-to-market strategies, managing product lifecycles, and leveraging consumer insights for effective brand positioning. Ideal candidates will have 4-7 years in brand management, particularly in the FMCG/CPG space, and experience with major retail accounts. This position offers a competitive salary between $76,000 and $95,000, along with additional benefits including bonus potential and a 401(k) plan.