Merchandising Manager - Category Management, Diamond Basics

Blue Nile; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Medical, Dental, Vision and Insurance

401(k) with Company Match

Flexible Spending Account

Tuition Reimbursement

Employee Discount

Parental Leave

Life Insurance

Job summary

Blue Nile seeks a Manager of Category Management, Diamond Basics to drive day-to-day strategy, performance, and evolution of the Blue Nile assortment. You will own category-level analysis, optimize natural and lab-grown mix, and guide product lifecycle, inventory and new product launches.

You will translate category strategies into actionable plans, build expertise in customer behavior and competitive dynamics, and partner with cross-functional teams to present compelling hero products with

Qualifications

• Bachelor’s degree in business, Economics, Analytics, Marketing or a related field.
• 3-5+ years’ experience in merchandising with preference for diamond expertise.
• Strategic mindset with a focus on translating complex data into actionable business strategies.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.
• Strong analytical and quantitative skills with proficiency in Excel, SQL, Tableau or similar platforms.
• Strong leadership skills

Responsibilities

• Manage day-to-day performance and execution of the Diamond Basics business in partnership with the Director of Category Management.
• Translate broader category strategies into actionable assortment, pricing, product, inventory and merchandising plans.
• Develop deep expertise in the distinct customer missions, shopping behaviors and competitive dynamics of each category.
• Maintain clear roles for natural and lab-grown diamonds within each category and identify opportunities to evolve the mix based on customer demand and business performance.
• Identify white space across product type, diamond shape, carat weight, setting, metal, price point and customer need.
• Develop fact-based recommendations for where Blue Nile should invest, expand, test, maintain, reposition or exit.
• Balance assortment breadth and customer choice with the need for a more curated, intentional Blue Nile point of view.
• Partner with Site Merchandising, Creative, Marketing, Technology and Retail to ensure Diamond Basics are presented in ways that make selection inspiring, understandable and intuitive on site and in store.
• Establish product priorities for category pages, search, sort, recommendations, storytelling, marketing, and promotional placements.
• Ensure hero products and key assortment stories receive appropriate visibility.
• Balance visibility of proven core products with strategic newness and growth opportunities.
• Translate complex product differences into clear merchandising stories that help customers quickly understand why a product matters.
• Provide Retail partners with clear product priorities and category stories that Client Advisors can confidently bring to customers.
• Establish clear good/better/best and opening/core/premium product ladders where appropriate.
• Analyze productivity at the SKU and attribute level to identify assortment gaps, duplication and opportunities for rationalization.
• Identify and scale winning product concepts while ensuring long-tail SKUs have a strategic reason to remain in the assortment.
• Partner with Demand Planning to align inventory depth and availability with product productivity and strategic importance.
• Monitor Diamond Basics performance across revenue, units, ASP, margin, conversion, inventory productivity and customer engagement.
• Understand performance differences across natural versus lab-grown, preset versus customizable products, price tiers, carat weights, metals and product classifications.
• Use performance data to recommend changes to assortment, pricing, promotions, inventory investment and site exposure.
• Work closely with Pricing, Finance, and Planning to maintain competitive price architecture while protecting margin and profitability.
• Partner with the Director, Product Development, Design, Sourcing and Planning to translate category opportunities into new-product briefs.
• Use business performance, competitive intelligence, customer behavior and emerging diamond and jewelry trends to identify opportunities for innovation.
• Recommend extensions of winning products across diamond type, shape, carat weight, metal, setting and price point.
• Develop commercial guardrails for new products, including target price positioning, assortment role and expected customer need.
• Support launches from initial concept through assortment planning, launch readiness, digital presentation and post-launch analysis.
• Establish success criteria and provide clear recommendations to scale, adjust or exit products following launch.

Skills

Analytical skills

Leadership

Communication

Strategic mindset

Data-driven

Collaboration

Education

Bachelor’s degree in business, Economics, Analytics, Marketing or a related field

Tools

Excel

SQL

Tableau

Job description

Blue Nile is seeking a Manager of Category Management, Diamond Basics to drive day-to-day strategy, performance, and evolution of the Blue Nile assortment. This Manager will combine strong merchant instincts, diamond and product knowledge, customer understanding and analytical rigor to optimize these businesses. The role will own category-level analysis and execution across assortment, pricing, natural and lab-grown mix, product lifecycle, inventory and new product.

Responsibilities - Category Strategy & Ownership:

• Manage day-to-day performance and execution of the Diamond Basics businesses in partnership with the Director of Category Management
• Translate broader category strategies into actionable assortment, pricing, product, inventory and merchandising plans
• Develop deep expertise in the distinct customer missions, shopping behaviors and competitive dynamics of each category
• Maintain clear roles for natural and lab-grown diamonds within each category and identify opportunities to evolve the mix based on customer demand and business performance
• Identify white space across product type, diamond shape, carat weight, setting, metal, price point and customer need
• Develop fact-based recommendations for where Blue Nile should invest, expand, test, maintain, reposition or exit
• Balance assortment breadth and customer choice with the need for a more curated, intentional Blue Nile point of view
• Partner with Site Merchandising, Creative, Marketing, Technology and Retail to ensure Diamond Basics are presented in ways that make selection inspiring, understandable and intuitive on site and in store
• Establish product priorities for category pages, search, sort, recommendations, storytelling, marketing, and promotional placements
• Ensure hero products and key assortment stories receive appropriate visibility
• Balance visibility of proven core products with strategic newness and growth opportunities
• Translate complex product differences into clear merchandising stories that help customers quickly understand why a product matters
• Provide Retail partners with clear product priorities and category stories that Client Advisors can confidently bring to customers

Responsibilities - Assortment & Curation:

• Manage the Diamond Basics assortment across key classifications including earrings, pendants, necklaces, and bracelets with responsibility for natural and lab-grown diamond offerings
• Build clear assortment architecture across carat weight, diamond type, setting, metal, silhouette and price
• Ensure strong coverage of core customer needs while continually identifying opportunities for newness and assortment expansion
• Establish clear good/better/best and opening/core/premium product ladders where appropriate
• Analyze productivity at the SKU and attribute level to identify assortment gaps, duplication and opportunities for rationalization
• Identify and scale winning product concepts while ensuring long-tail SKUs have a strategic reason to remain in the assortment
• Partner with Demand Planning to align inventory depth and availability with product productivity and strategic importance

Responsibilities - Commercial Management:

• Monitor Diamond Basics performance across revenue, units, ASP, margin, conversion, inventory productivity and customer engagement
• Understand performance differences across natural versus lab-grown, preset versus customizable products, price tiers, carat weights, metals and product classifications
• Use performance data to recommend changes to assortment, pricing, promotions, inventory investment and site exposure
• Work closely with Pricing, Finance, and Planning to maintain competitive price architecture while protecting margin and profitability

Responsibilities - Product Development and Innovation:

• Partner with the Director, Product Development, Design, Sourcing and Planning to translate category opportunities into new-product briefs
• Use business performance, competitive intelligence, customer behavior and emerging diamond and jewelry trends to identify opportunities for innovation
• Recommend extensions of winning products across diamond type, shape, carat weight, metal, setting and price point
• Develop commercial guardrails for new products, including target price positioning, assortment role and expected customer need
• Support launches from initial concept through assortment planning, launch readiness, digital presentation and post-launch analysis
• Establish success criteria and provide clear recommendations to scale, adjust or exit products following launch

• Bachelor’s degree in business, Economics, Analytics, Marketing or a related field
• 3-5+ years’ experience in merchandising with preference for diamond expertise
• Strategic mindset with a focus on translating complex data into actionable business strategies
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities
• Strong analytical and quantitative skills with proficiency in tools such as Excel, SQL, Tableau or similar platforms
• Strong leadership skills #LI-WK1
• Excellent communication and interpersonal skills with the ability to collaborate effectively across departments

Benefits

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid Time Off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with Company Match
• Flexible Spending Account | Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Parental Leave
• Life Insurance
  

Annual base pay: $100,000 - $140,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.

Additional Information: Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws. #LI-WK1