Assistant Brand Manager

St Austell Brewery; Warmley; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Company bonus scheme

Discount on food & drink

Accommodation discounts

Pension scheme

Cycle to work scheme

Health plan and rewards

Learning platform access

Career development opportunities

Job summary

St Austell Brewery is seeking an Assistant Brand Manager to drive integrated marketing plans and consumer campaigns across traditional and digital channels. You will measure ROI, support PR output, and manage off-trade promotions from brief to execution, while collaborating with marketing and sales teams to grow distribution.

The role involves direct-to-consumer initiatives, brand IP monitoring, and supporting new product development with data-driven decisions.

Qualifications

• Organised and methodical; supports marketing campaigns and activations.
• Team player with strong interpersonal skills across teams.
• Problem solver with drive and storytelling ability.
• Proven marketing experience across traditional and digital channels.
• Capable of handling multiple projects concurrently.
• Experience in FMCG is desirable.
• Experience developing and implementing brand plans.
• Passion for the drinks industry and brand storytelling.
• Exceptional attention to detail and visual aesthetics.

Responsibilities

• Develop and deliver integrated marketing plans to drive growth.
• Create consumer campaigns aligned with brand strategy, including ATL.
• Measure campaign effectiveness and ROI.
• Support brand PR output and media relations.
• Manage off-trade promotions and partnerships from brief to execution.
• Monitor brand IP and competitor activity.
• Coordinate off-trade marketing: meetings, in-store activation, sampling, online ads.
• Support direct-to-consumer channels, e.g., Amazon.
• Deliver customer presentations to drive engagement and distribution.
• Collaborate with on-trade teams for dual-channel campaigns.
• Liaise between marketing and production/packaging for new products.
• Conduct consumer research on brand awareness and perception.
• Analyze market and shopper data to inform decisions.
• Monitor brand performance metrics and recommend actions.

Skills

Organised

Team player

Problem solver

Marketing experience

Brand storytelling

Multi-project management

Attention to detail

Digital & traditional channels

Drinks industry passion

Job description

Experience more with St Austell Brewery as an Assistant Brand Manager.

For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West. Today, we're a leading brewing, hospitality and drinkswholesale business, united by a shared purpose brewing great experiences for generations to come. Through our commitment to sustainability and forming strong partnerships, we're helping to protect the people, places and communities that make our region special.

We invest in our people, offering opportunities to learn, develop and build rewarding careers.

This is an excellent opportunity to contribute to ensuring the Company meets its statutory and reporting requirements while maintaining effective financial controls.

Key responsibilities:

• Help develop and deliver integrated marketing plans that support business growth objectives.
• Build and deliver consumer campaigns, aligned with brand strategy – including above-the-line advertising.
• Measure campaign effectiveness and demonstrate return on investment.
• Support with brand specific PR output.
• Managing tactical brand promotions and partnerships-with a focus on off trade - from brief to execution.
• Support the senior brand manager with the proactive monitor of brand IP and competitor activity
• Coordinate and manage off trade marketing support, including buyer meetings, in-store activation, sampling, online advertising etc.
• Support innovative and new direct to consumer sales channels e.g. Amazon.
• Deliver customer presentations to drive engagement and reach brand aims e.g. further distribution
• Where necessary, collaborate with the on trade teams to ensure seamless execution of dual-channel campaigns and promotions
• Supporting liaison between marketing and production/packaging for new product development.
• Support with consumer-based research of brand awareness and perception.
• Analyse market, shopper and consumer data (including Kantar, Circana/IRI and EPOS data) to identify opportunities and drive informed decision-making.
• Measuring brand performance across key metrics e.g. ROS, Val Sales, Vol Sales etc.
• Monitor brand performance and provide recommendations to maximise growth and profitability.
• Understanding off trade shopper behaviour and inputting this into activation proposals.
• Liaise with the comms team to ensure that internal and external brand wins and milestones are celebrated
• Collaborate across internal teams (primarily across marketing & sales)
• Work with key customers, advertising/campaign agencies and third-party agencies.
• Regular analysis and reporting of campaigns, activations, marketing investments etc.
• Managing budgets

About You:

• Organised and methodical, able to support with the creation and delivery of marketing campaigns and activations.
• Team player with well-developed people and skills listens to others, actively contributes, and shows commitment to building relationships within the team and wider business.
• Problem solver with personal drive, excellent story-telling skills.
• Proven experience in marketing, with knowledge of both traditional and digital channels
• The ability to manage multiple projects at once.
• Previous experience within FMCG is desirable.
• Proven experience developing and helping implement marketing and brand plans.
• A real passion for the drinks industry.
• Exceptional attention to detail and visual aesthetics.

What we offer in return:

• Company bonus scheme
• 30% discount on food & drink within our managed pubs
• 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
• 50% discount on accommodation within the managed estate
• Fantastic training & career development opportunities
• Pension Scheme - 4% Employee and Employer or increase to 5%
• Cycle to work scheme
• Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
• Westfield Rewards – Shopping rewards
• Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives
• Access to Thrive, our learning platform packed with training, resources and development opportunities,
• Clear career pathways designed to help you grow