Marketing Manager

Socket.dev

Canton (MA)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical, dental and vision benefits

401K plan with generous match

Paid time off

Educational Reimbursement Program

MBTA Pass discount

PPE Reimbursement

Trillium Comp Card

Trillium discounts

Philanthropy program

Employee gym

Job summary

Trillium is seeking a Marketing Manager to lead multi-channel campaigns across our taprooms, restaurants, e‑commerce, and wholesale operations. You will act as the central project lead, translating broad strategies into cohesive promotions while supervising the Social Media & Content Specialist and ensuring brand standards are consistently applied.

The role emphasizes organized execution, guest retention initiatives, and cross-location collaboration to maximize campaign impact and brand

Qualifications

3–7 years of marketing experience, preferably in hospitality, craft beverage, or related fields.
Demonstrated leadership experience managing creative/digital teams or direct reports.
Hands-on with loyalty platforms, email marketing, and local digital presence tools.
Strong project management, copywriting, and visual storytelling abilities.

Responsibilities

Lead multi-channel marketing plans across taprooms, restaurants, e-commerce, and wholesale channels.
Direct and coach the Social Media & Content Specialist to align content with campaign goals.
Maintain consistent brand voice and visual identity across venues and digital touchpoints.
Oversee PR, media relations, and reflect brand stories through campaigns and launches.
Coordinate merchandise launches, collateral, and wholesale sales tools.
Manage loyalty programs, email campaigns, and website/digital advertising efforts.
Track performance metrics and use insights to optimize future campaigns.

Skills

Project management

Leadership

Copywriting

Visual sensibility

Attention to detail

Collaboration

Tools

Loyalty platforms

Email marketing software

Google Business management

Customer feedback tools

Job description

Marketing Manager

Position Summary

Trillium is seeking an organized and execution-focused Marketing Manager to lead multi-channel campaigns across our taprooms, restaurants, e-commerce, and wholesale operations. Acting as the central project lead for the marketing department, this role translates broad company strategies into well-orchestrated promotional rollouts, guest retention initiatives, and cohesive brand experiences. The Marketing Manager directly supervises the Social Media & Content Specialist, keeping marketing operations on schedule and aligned with brand standards.

Job Duties & Responsibilities

STRATEGIC EXECUTION & TEAM LEADERSHIP

Campaign Management: Build, coordinate, and execute multi-channel marketing plans for targeted sales and hospitality initiatives.
Team Supervision: Direct and coach the Social Media & Content Specialist, reviewing content calendars, publishing cadences, and creative output to align with campaign goals.
Brand Stewardship: Ensure unified brand voice, messaging, and visual identity across all physical venues and digital touchpoints.
PR & Media Relations: Serve as the primary contact for press inquiries, pitching stories and product launches, coordinating interviews and media visits, and tracking coverage to support brand awareness and campaign goals.

MULTI-CHANNEL RETAIL & MERCHANDISING SUPPORT

Merchandise & Product Releases: Coordinate launch plans for merchandise and new product drops, including visual presentation decks, inventory support, and display standards across physical and digital retail channels.
Collateral & Operations: Manage the creation and distribution of venue/restaurant materials (e.g., service guides, campaign briefings, sell sheets) and wholesale sales enablement tools (sell sheets, POS assets, digital toolkits).

DIGITAL PRESENCE, E-COMMERCE & GUEST RETENTION

Loyalty & Email Marketing: Oversee day-to-day operations for customer loyalty platforms and manage scheduled email marketing campaigns from layout to deployment.
E-Commerce: Create and execute a sales plan for achieving e-commerce sales budget for beer, spirits, RTDs, and merchandise
Guest Retention: Deploy guest feedback capture and surveys as directed to collect customer data and report guest satisfaction metrics back to the hospitality team for operational impact.
Digital Maintenance: Partner with internal teams on website updates, menu listings, and digital advertising opportunities while managing multi-location Google Business profiles and local SEO accuracy.

ANALYTICS & INSIGHTS

Performance Tracking: Monitor and report on email, loyalty, website, survey, and campaign metrics to leadership.
Optimization: Use data insights to refine tactical planning, communication strategies, and operational performance across future campaigns.

Additional duties may be assigned as necessary.

Desired Qualifications & Abilities

Qualifications & Experience

Experience: 3–7 years of marketing experience, preferably in hospitality, craft beverage, CPG, or event production.
Leadership: Demonstrated experience managing direct reports or delegating tasks to creative/digital team members.
Technical Proficiency: Hands-on experience with loyalty platforms, email marketing software, Google Business management, and basic customer feedback/survey tools.
Core Competencies: Exceptional project management and operational execution skills, solid copywriting and visual sensibility, strong collaborative mindset, and high attention to detail.

Benefits