Influencer Marketing Manager

Avon; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

LG H&H Americas, the Americas division of LG H&H, is seeking an agile Manager of Influencer Marketing to lead the influencer strategy for its beauty and personal care brands in the U.S. This role sits in the digital marketing team and partners with creators to grow brand awareness with data-driven, creative campaigns.

You will identify influencers, manage relationships, scale paid and organic programs, analyze campaign results, and communicate insights to guide brand priorities.

Qualifications

• Bachelor’s degree in Marketing or related field; Master’s degree is a plus.
• 3–5 years’ experience in influencer and/or talent marketing.
• In-house or agency experience in running influencer marketing is strongly preferred.
• Beauty, fashion, lifestyle and/or health & wellness brands experience preferred.
• Experience with tools such as Tribe, Dash Hudson, and/or other influencer management tools preferred.
• Excellent written/verbal communication, project management, and analytical skills.
• Strong in Microsoft Excel, PowerPoint and reporting results clearly.

Responsibilities

• Aid in the strategy and execution of influencer marketing efforts, inclusive of campaign objectives and KPIs.
• Identify and develop a pool of influencers and manage relationships with each of them.
• Support scaling the organic influencer community while managing the paid influencer program.
• Lead campaign management for the paid influencer program including day-to-day communication, outreach and negotiations.
• Analyze performance and provide regular reports on campaign effectiveness with learnings and opportunities.
• Communicate initiatives, status and guide strategic improvements.
• Immerse in brand narratives and develop creative briefs for influencers/creators.
• Stay ahead of trends in beauty, wellness and influencer marketing; innovate for impact.

Skills

Influencer marketing

Data analysis

Communication

Education

Bachelor’s degree in Marketing

Master’s degree in related field

Tools

Tribe

Dash Hudson

Job description

LGH&HAmericasisadivisionofLGH&H,the#1beautyandpersonalcarecompanyinKorea.Withover75yearsofinnovationinbeautyandconsumerproducts,LGH&Hhasexpandedgloballythroughaportfolioofskincare,cosmetics,andpersonalcarebrandsacrossNorthAmericaandAsia.

AsLGH&HcontinuestoexpanditspresencewithintheU.S.beautymarket,weareseekingagile,entrepreneurialtalent

About the Role

The Manager of Influencer Marketing for LG H&H Americas is a critical part of the digital marketing team, which is at the center of the growth plan for our brands. This person will help create and execute the influencer marketing plan along with an internal team to identify influencers and creators fit for our brand portfolio, nurture the relationship with target influencers, and ultimately create organic buzz for our brands.

We are looking for someone who is obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for our brands. Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

Responsibilities

• Aid in the strategy and execution of influencer marketing efforts, inclusive of campaign objectives, and KPIs that will drive earned media value for a portfolio of beauty and personal care brands.
• Identify and develop a pool of influencers and creators fit for each brand and manage the relationships with each of them efficiently and effectively.
• Support in scaling the organic influencer community while simultaneously managing the day-to-day execution of the paid influencer program.
• Lead campaign management for the paid influencer program including day-to-day communication with influencer partners, outreach and negotiations.
• Exhibit strong understanding of in-depth influencer reporting; track and analyze performance for all influencer activities providing regular reports on campaign effectiveness with key learnings and areas of opportunity.
• Clearly communicate initiatives, status, etc. and help guide strategic improvements.
• Immerse in our key brands and develop an effective creative brief for influencers/creators, aligned with brand narrative priorities.
• Stay ahead of the curve by identifying emerging trends in the beauty, wellness and influencer marketing landscape, constantly innovating and adapting strategies for maximum impact.

Qualifications

• Bachelor’s degree in Marketing or related field, Master’s degree in a related field a plus.
• 3-5 years’ experience in influencer and/or talent marketing.
• In-house or agency experience in running influencer marketing is strongly preferred.
• Beauty, fashion, lifestyle and/or health & wellness experience preferred.
• Experience with tools such as Tribe, Dash Hudson, and/or other influencer management tools preferred.
• Excellent written/verbal communication, project management, and analytical skills.
• Strong in Microsoft Excel, PowerPoint and being able to report results in a clear and concise way.
• Eligible for 100% employer-paid medical, dental, and vision coverage effective on your date of hire, along with access to company-sponsored life insurance, AD&D, disability coverage, and other voluntary benefit programs.
• Immediate vesting in LG H&H's 401(k) matching program, with company matching contributions dollar-for-dollar up to 6% of eligible compensation.
• Company-sponsored life insurance, AD&D, and disability benefits.
• Access to company wellness initiatives and employee wellness incentive programs.

Salary Range: $100k-$120k

LG H&H USA is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.