Assistant Boutique Director

Audemars Piguet; Miami (FL); On-site; USD 80,000 - 110,000; Full time

Job summary

Audemars Piguet Bal Harbour Boutique is seeking an Assistant Boutique Director to support daily operations, deliver exceptional client experiences, and help achieve business objectives. You will contribute to team performance, uphold brand standards, and stand in for the Boutique Director when needed.

Joining AP means engaging with our heritage of craftsmanship and luxury service. The role requires leadership, CRM proficiency, and a passion for coaching a high-performing team in a fast-paced

Qualifications

• 3–5 years in fine watchmaking or high-end luxury retail.
• Proven CRM and clientele development experience.
• Strong leadership and coaching skills.
• Excellent communication and problem-solving abilities.
• Ability to work flexible retail hours.

Responsibilities

• Support Boutique Director in daily operations and KPI achievement.
• Lead on the sales floor, delivering personalized luxury service.
• Uphold brand standards and boutique presentation.
• Oversee CRM, client retention, and events.
• Act as Boutique Director in absence.

Skills

CRM

Client relationships

Leadership

Sales coaching

Brand storytelling

Job description

The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.

If this journey inspires you, come chart your own path within our family and let’s continue creating the extraordinary. Together, let's write the next chapter of your career!

Job Description

As the Assistant Boutique Director, at our Bal Harbour location you support the Boutique Director in ensuring the successful day-to-day operations of the boutique, delivering exceptional client experience and achieving defined business objectives. You contribute to team performance, uphold brand standards, and assume full responsibility in the Director’s absence. Reporting to the Boutique Director.

Responsibilities

• Support the Boutique Director in driving daily operations, boutique performance, and profitability, ensuring achievement of sales targets, KPIs, and an elevated luxury client experience across all touchpoints.
• Lead by example on the sales floor, delivering personalized service, storytelling, and relationship building while coaching the team to cultivate meaningful, long-term client relationships.
• Demonstrate and instill a deep understanding of the brand, championing AP’s heritage, craftsmanship, values, and luxury service standards in all client and team interactions.
• Monitor boutique performance and business results, proactively identifying opportunities to enhance sales, client development, CRM effectiveness, and operational efficiency.
• Foster a collaborative, high-performance culture, coaching, mentoring, and inspiring team members through accountability, inclusivity, and excellence.
• Ensure impeccable boutique presentation and operational excellence, maintaining compliance with policies, inventory integrity, security procedures, and brand standards.
• Oversee CRM excellence and clientele strategies, driving client retention, reactivation, acquisition, and resolution of client concerns with professionalism and discretion.
• Act as Boutique Director in their absence, ensuring business continuity, operational rigor, team leadership, and cross-functional execution of boutique initiatives and events.

Qualifications

• 3–5 years’ experience in fine watchmaking or high-end luxury retail, with a strong passion for craftsmanship, luxury storytelling, and client engagement.
• Proven expertise in CRM, clientele development, and relationship management, with a track record of building long-term, high-value client relationships.
• Demonstrated leadership capabilities, including strong coaching, mentoring, onboarding, and people development skills.
• Strong business acumen with excellent organizational skills and attention to detail, enabling effective KPI management and operational execution.
• Excellent communication, interpersonal, and problem-solving abilities, with confidence in managing sensitive client situations.
• High level of ownership, initiative, and accountability in a fast-paced, high-touch luxury environment.
• Ability to thrive in a collaborative retail setting, partnering cross-functionally to drive engagement and business growth.
• Flexibility to work a retail schedule, including evenings, weekends, holidays, and boutique events as business needs require.

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. Compensation will be based on relevant skills and experience.

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.