Assistant Athletics Director for Strategic Co

Gardner-Webb University; Shelby (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Gardner-Webb University in Boiling Springs, NC, seeks an Assistant Athletic Director for Strategic Communications to lead publicity and marketing for NCAA Division I sports. You will oversee gwusports.com, social media, press releases, and video content, while managing Live Stats and game-day operations for assigned sports.

The role requires a Bachelor's degree, strong communication skills, and 1–3 years in a related field; experience with Adobe Creative Suite is preferred.

Qualifications

• Bachelor’s degree required; related field preferred.
• Excellent verbal and written communication with internal and external customers.
• 1-3 years of experience in a related field strongly preferred.
• Proficient in MS Office; experience with Adobe Creative Suite preferred.
• Ability to work under pressure, meet deadlines, and maintain a positive attitude.
• Capable of independent work and completing assignments per instructions.
• Experience with program/media guides and social media content is desirable.

Responsibilities

• Media and Public Relations: primary contact for local, regional, and national media.
• Coordinate interviews for coaches and staff; supervise social media content.
• Plan and produce video content; design program media guides and materials.
• Oversee content on gwusports.com and perform routine website maintenance.
• Manage statistics and program records; distribute Live Stats files.
• Gameday/event operations: supervise media staff and coordinate gameday scripts.
• Collaborate on design of promotional materials and social graphics.
• Supervise part-time staff, game day workers, and interns.

Skills

Verbal communication

Written communication

Public relations

Media relations

Deadline oriented

Independent worker

Pressure handling

MS Office

Education

Bachelor’s Degree

Tools

Adobe Creative Suite

MS Office (Word, Excel, Outlook)

Job description

Reporting to the Vice President for Athletics/Athletic Director,the Assistant AD for Strategic Communications oversees publicityand marketing supporting the University’s NCAA Division Iintercollegiate sports. Tasks include oversight of the athleticdepartment’s webpage, social media accounts, press releases andstatistical records; gameday promotions; and ticket sales. Primarysports information contact for sports as assigned. Night andweekend work required as needed.

Key Responsibilities

• Media and Public Relations. Designated primary contact for alllocal, regional, and national media outlets. Coordinates allinterviews for coaches and staff for assigned sports. Supervise andapprove content posted on all program/department social mediaaccounts for assigned sports. Produce content and develop programmedia guides and other printed materials for assigned sports.Schedule and produce video content for distribution for assignedsports.
• Website; Oversee and assist in planning all content publishedon gwusports.com. Conduct routine general website maintenance andenhancements.
• Statistics and Program Records. Management and distribution ofLive Stats and StatCrew/Genius files for all assigned events.Maintain and update program record books for assigned sports.
• Gameday/Event Operations. Oversight of gameday media staff bothpart-time and full-time staff. Management of press box and table atselect events. Coordinate execution of gameday scripts and PA readswith Marketing. Manages scoreboard operations at select sportingevents. Scheduling and management of gameday staff both part-timeand full-time staff.
• Design Elements and Graphics. Collaborate and design allpublished content, promotional materials, and social media graphicsfor assigned sports.
• Supervisor Responsibility: Assistant Director of StrategicCommunication, Multiple part-time and game day staff, work studystudents and interns.

Required Qualifications

• Education. Bachelor’s Degree
• Skills. Excellent verbal and written communication skills,including ability to effectively communicate with internal andexternal customers.
• Experience. Self-starter with an outstanding work ethic. 1-3years’ experience in a related field is strongly preferred.
• Excellent computer proficiency (MS Office - Word, Excel and Outlook).
• Must be able to work under pressure and meet deadlines, whilemaintaining a positive attitude and providing exemplary customerservice.
• Ability to work independently and to carry out assignments tocompletion within parameters of instructions given, prescribedroutines, and standard accepted practices.
• Experience using Adobe Creative Suite (Photoshop, Illustrator,InDesign) strongly preferred.

Physical Requirements

Certain jobs at Gardner-Webb University may require specific physical and/or mental abilities. The hiring manager will provide additional information and provision of requests for reasonable accommodation if needed.

Travel Requirements

Weekends and some travel will occur

Gardner-Webb University is a Christian university committed to helping individuals become more in faith, learning, and service. Located in Boiling Springs, North Carolina, GWU offers the benefits of a close-knit community with easy access to Charlotte, Asheville, and the greater Greenville-Spartanburg region. Founded in 1905 and rooted in the Baptist tradition, the University now serves approximately 3,000 students across more than 80 undergraduate and graduate programs. As a Carnegie Doctoral/Professional institution, Gardner-Webb is dedicated to academic excellence, leadership development, and meaningful service to others.

Our community reflects a shared commitment to One Webb,creating an environment where people support one another, pursuetheir purpose, and work together to make a lasting impact. GWUattracts students from across the nation and around the world andcompetes in NCAA Division I athletics with 22 teams and more than500 student-athletes.