Athletics Communications Lead — Strategy & Media

Gardner-Webb University; Shelby (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Gardner-Webb University in Boiling Springs, NC, seeks an Assistant Athletic Director for Strategic Communications to lead publicity and marketing for NCAA Division I sports. You will oversee gwusports.com, social media, press releases, and video content, while managing Live Stats and game-day operations for assigned sports.

The role requires a Bachelor's degree, strong communication skills, and 1–3 years in a related field; experience with Adobe Creative Suite is preferred.

Qualifications

• Bachelor’s degree required; related field preferred.
• Excellent verbal and written communication with internal and external customers.
• 1-3 years of experience in a related field strongly preferred.
• Proficient in MS Office; experience with Adobe Creative Suite preferred.
• Ability to work under pressure, meet deadlines, and maintain a positive attitude.
• Capable of independent work and completing assignments per instructions.
• Experience with program/media guides and social media content is desirable.

Responsibilities

• Media and Public Relations: primary contact for local, regional, and national media.
• Coordinate interviews for coaches and staff; supervise social media content.
• Plan and produce video content; design program media guides and materials.
• Oversee content on gwusports.com and perform routine website maintenance.
• Manage statistics and program records; distribute Live Stats files.
• Gameday/event operations: supervise media staff and coordinate gameday scripts.
• Collaborate on design of promotional materials and social graphics.
• Supervise part-time staff, game day workers, and interns.

Skills

Verbal communication

Written communication

Public relations

Media relations

Deadline oriented

Independent worker

Pressure handling

MS Office

Education

Bachelor’s Degree

Tools

Adobe Creative Suite

MS Office (Word, Excel, Outlook)

Job description

Gardner-Webb University in Boiling Springs, NC, seeks an Assistant Athletic Director for Strategic Communications to lead publicity and marketing for NCAA Division I sports. You will oversee gwusports.com, social media, press releases, and video content, while managing Live Stats and game-day operations for assigned sports.

The role requires a Bachelor's degree, strong communication skills, and 1–3 years in a related field; experience with Adobe Creative Suite is preferred.