Assistant Athletic Director of Marketing and Fan Engagement

Oklahoma State University; Stillwater (OK); On-site; USD 80,000 - 120,000; Full time

Job summary

Oklahoma State University Stillwater seeks an Assistant Athletic Director of Marketing and Fan Engagement to lead strategy, planning, and execution of marketing plans for OSU Athletics programs, including football and men's basketball. You will coordinate with Creative Services, sponsorships, and campus groups to enhance fan experience and drive attendance.

You will lead a team of full-time staff and student interns, develop training programs, and partner with analytics to refine yield, pricing,

Qualifications

• Bachelor's degree in Marketing, Public Relations or related field, conferred by start date.
• One year of experience in college athletics marketing and event presentation.
• Must be able to drive growth in attendance, fan experience, and sales.

Responsibilities

• Lead development and execution of OSU Athletics marketing plans.
• Coordinate with coaches, staff and Creative Services on gameday elements.
• Develop talent sourcing, training, and performance metrics for the marketing team.
• Work with analytics to enhance fan experience and drive attendance and sales.

Skills

Fan experience optimization

Event presentation

Team leadership

Graphics creation/editing

Show run-of-show

Education

Bachelor's in Marketing or related field

Master's degree

Tools

Show control software

Graphics software

Job description

Campus

OSU-Stillwater

Contact Name & Email

Emma Kelley, [e-mail]

Work Schedule

This position will work outside normal Monday through Friday schedule to include nights and weekend based on events.

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range

Commensurate with education and experience

Priority Application Date

Applications will be accepted until a successful candidate has been hired.

About this Position

The Assistant Athletic Director of Marketing and Fan Engagement will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of marketing plans for OSU Football or Men's Basketball, and other sports & programs as determined in collaboration with supervisor) while overseeing the same for all OSU Athletics sports and programs. To help with these efforts, this position will serve as the primary point of contact for all marketing & gameday elements with sport program reps (coaches, operations directors, student-athletes, sport administrators, etc.), Creative Services, Advertising & Sales, Orange Power Studios (videoboard), Sponsorships, OSU Spirit, mascots, OSU Cowboy Marching Band, student spirit & leadership organizations, OSU Alumni Association, OSU campus leadership, and others. This position will lead the Marketing & Fan Engagement team of full-time employees and part-time student interns, in coordination with the Associate AD, in developing and executing marketing plans for all OSU Athletics programs. It will develop, document, and implement robust full- and part-time talent sourcing, identification, & training programs, set goals, ensure optimal marketing touchpoint quality, quantity, and timeliness, assist with marketing event presentation strategies to enhance awareness, interest, and the fan experience, and provide frequent feedback and accountability to promote growth. The position and its team will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve fan experience, retention, awareness, interest, and sales efforts. This position will also be heavily involved with yield strategy development - including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.) and storytelling strategy development including branding, advertising, social media, and sales. This unit also oversees execution and growth of other OSU Athletics events and operations and other duties as assigned. Performance will be measured by growth in the team's scoreboard metrics of crowd noise, total attendance, ticket utilization rate, and fan experience survey ratings, along with retention, sales, and revenue as the position and its team pursues the team mission: "Produce America's Rowdiest Atmospheres and most fun events." This applies to all sports and programs, including those managed by staff under this position's leadership.

Required Qualifications

• Bachelor's Marketing, Public Relations or related field (degree must be conferred on or before agreed upon start date)
• One year of experience in college athletics marketing & event presentation

Skills, Proficiencies, and/or Knowledge:

Proven ability to drive growth in crowd noise, attendance, and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs. Must be able to run show control, including developing run-of-show. High energy & production output, creativity, proactivity, and openness to experimentation with humility to learn from unsuccessful initiatives are required for success in this role. Must be able to lead, organize, inspire, and drive a team of full time and part time employees, including students. Ability to create graphics to supplement or edit those built by Creative Services team

Preferred Qualifications

• Master's

• 3-5 years experience in NCAA Division I athletics marketing/promotions or University experience.