Assistant Athletic Director, Marketing & Fan Engagement

Quinnipiac University; Hamden (CT); On-site; USD 70,000 - 100,000; Full time

Job summary

Quinnipiac University invites applications for the Assistant Athletic Director, Marketing & Fan Engagement. Reporting within the marketing and strategic partnerships team, you will develop innovative marketing and fan engagement strategies to enhance the Quinnipiac Athletics brand, drive attendance, and elevate the game-day experience.

You will collaborate with stakeholders to promote NCAA Division I programs, support revenue-generating initiatives, and create meaningful connections with

Qualifications

• Experience in sports marketing and event management, preferably at NCAA Division I or pro sports.
• Strong computer and social media skills; familiarity with event marketing, sales, advertising and promotions.
• Knowledge of NCAA rules and regulations; excellent communication and organizational abilities.

Responsibilities

• Develop and direct annual marketing campaigns to promote attendance and ticket sales, focusing on hockey and basketball.
• Fulfill corporate sponsorship components to enhance game presentation and partnerships.
• Write game scripts for presentation, promotions, sponsorships and fan engagement; oversee game-day implementation.
• Assist box office with group sales initiatives and ticket-promotions.
• Form advertising plans, paid social campaigns, and branding with QU MarCom and Ad Agency.
• Collaborate with Office of Student Affairs to boost student involvement at athletic events.
• Create student promotions, giveaways, and in-game contests to improve the game-day experience.
• Oversee Athletic spirit groups and manage the QU Athletics Marketing social media accounts.
• Coordinate with Bobcat Rewards app engagement initiatives.
• Work with Athletic Communications to leverage social media for fan engagement.
• Organize special events and campus/community activities to support ticket marketing.
• Oversee and train student staff; ensure compliance with NCAA and Conference rules.

Skills

Sports marketing

Event management

Social media

Communication

Organizational skills

NCAA rules

Education

Bachelor's degree

Master's degree preferred

Job description

Overview

Quinnipiac University invites applications for the position ofAssistant Athletic Director, Marketing & Fan Engagement.Reporting within the marketing and strategic partnerships team,this role is responsible for developing and executing innovativemarketing and fan engagement strategies that enhance the QuinnipiacAthletics brand, drive attendance, increase community involvement,and elevate the overall game-day experience. The Assistant AthleticDirector will collaborate closely with internal and externalstakeholders to promote Quinnipiac's NCAA Division I athleticprograms, support revenue-generating initiatives, and createmeaningful connections with students, alumni, fans, and corporatepartners in a fast-paced collegiate athletics environment.

Responsibilities

• Develop and direct the annual marketing/ promotional campaignsfocused to promote attendance and ticket sales at home athleticsporting events, with a primary focus on hockey andbasketball.
• Fulfill corporate sponsorship components that will enhance ourgame presentation and community partnerships.
• Develop and write game scripts to support game presentation,promotional elements, sponsorship fulfillment and fan engagementactivities and oversee implementation on game day
• Assist box office with group sales initiatives andticket-driven promotions.
• Create and implement the overall advertising plan, paid socialcampaign, and branding efforts; work directly with our Ad Agencyand QU MarCom Department.
• Serve as primary point person working with Office of StudentAffairs to increase student involvement and participation inAthletic events. Design effective on-campus marketing initiativesto increase student attendance.
• Develop student promotions, giveaways, in-game contests toincrease game-day experience.
• Direct oversight of Athletic spirit groups- ie, Pep Band,IceCats, Sideline Cheer.
• Manage and oversee the QU Athletics Marketing social mediaaccount to promote athletic events, increase fan engagement andenhance brand awareness
• Manage the Bobcat Rewards mobile app including development andexecution of engagement initiatives
• Coordinate with Athletic Communications to utilize social mediaplatforms to engage fans/students.
• Establish special events, coordinate game day promotionalactivities; coordinate community and on-campus events to supportour ticket marketing and promotional initiatives.
• Oversee and train student staff
• Work in compliance with all NCAA and Conference rules andregulations.

Other duties as assigned

Education Requirements

• Bachelor's degree
• Master's degree preferred
• Minimum 2-3 years of experience required in area ofexpertise.

Qualifications

• Experience in sports marketing and event management, preferablyat a NCAA Division I institution or professional sportsorganization
• Significant skill in the use of computer software and socialmedia platforms
• An understanding of NCAA rules and regulations
• Effective communication and organizational skills, includingexperience in event marketing, sales, advertising andpromotions.
• Ability to work nights and weekends
• Ability to be on your feet during athletic contests

Special Instructions to Applicants

Applications must be submitted electronically and include a resume,a cover letter detailing how your experience aligns with theposition requirements, demonstrated commitment to intentionalleadership that values individuals of all backgrounds andexperiences, and contact information for three references.

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November 02, 2026 Eastern Standard Time