Asset & Wealth Management, Head of Social Media Marketing, Vice President - Chicago

Goldman Sachs; Chicago (IL); On-site; USD 110,000 - 230,000; Full time

Job summary

A leading financial institution seeks a Vice President to head Social Media Marketing. This role involves developing strategies, creating content, and managing a team to enhance awareness of investment capabilities. The candidate should possess strong communication skills and a deep understanding of the asset management industry.

Benefits

Diversity and inclusion programs

Training and development programs

Wellness programs

Qualifications

• 5+ years in a similar role within a leading financial institution.
• Strong knowledge of the asset management industry.

Responsibilities

• Develop social media marketing strategy for Goldman Sachs Asset Management.
• Lead creation of social media content and oversee marketing calendar.
• Measure and report social media marketing impact.

Skills

Copyediting

Copywriting

Communication

Influencing

Presentation

Job description

Asset & Wealth Management, Head of Social Media Marketing, Vice President - Chicago

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Job Description

Job Title: Vice President, Head of Social Media, Marketing, Goldman Sachs Asset Management

Location: New York/London/Chicago

Regular/Temporary: Regular

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market—supervising over $1.8 trillion in assets worldwide. Driven by a passion for our clients’ success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

Role Summary

The head of social media for Goldman Sachs Asset Management will play a key role within the wider Asset Management Marketing team, working to deliver social media content and strategy for a key growth business for the firm.

The head of social media will partner with teams across Asset Management (Marketing, Sales, Investing) and Global Marketing to drive strategy, draft and edit excellent copy, work with designers to create engaging visual assets, and manage content production and publication through necessary governance processes.

Position Responsibilities

• Develop Goldman Sachs Asset Management’s social media marketing strategy to help build awareness and affinity for Goldman Sachs Asset Management and its investment capabilities.
• Lead the creation of social media marketing content about new product/fund launches, major announcements, and events. Partner with teams across Marketing as editor and/or copywriter, and working with a design team.
• Oversee a coordinated social media calendar that harmonizes with Goldman Sachs Asset Management’s wider content calendar and sequences published content appropriately and effectively.
• Spearhead projects to update and innovate our social media marketing practices. Produce compelling business cases, manage stakeholders, and lead execution of projects hands-on.
• Measure and report social media marketing impact, continually taking active steps to optimize our approach according to performance.
• Manage a small team and partner closely with other teams across the business, marketing and communications functions.
• Act as a dedicated steward of Goldman Sachs Asset Management’s value proposition and tone of voice in production of all social media marketing content.
• Manage reputational, regulatory and operational risk proactively and in close collaboration with media relations, legal and compliance teams.

Qualifications

• 5+ years in a similar role within a leading financial institution
• Exceptional copyediting and copywriting skills, with demonstrable experience of communicating to sophisticated and technical B2B audiences
• Strong knowledge of the asset management industry: clients, products, regulations, competitors
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
• Experience working with marketing performance data to continually identify opportunities for improvement
• Proven track record of working effectively across complex organizations with excellent communication, influencing, and presentation skills, as well as the ability to engage partners at all levels
• Ability to work at speed and under pressure, maintaining high standards
• Experience managing a team

Additional Information

At Goldman Sachs, we are committed to diversity and inclusion, fostering a workplace where everyone can grow professionally and personally. We offer various training, development, and wellness programs. Learn more about our culture and benefits at GS.com/careers.

We provide reasonable accommodations for candidates with disabilities. More info: https://www.goldmansachs.com/careers/footer/disability-statement.html

The expected base salary for this Chicago-based position is $110,000-$230,000, with potential discretionary bonuses.