AS Product Marketing Manager Job

Armstrong World Industries; Lancaster (Lancaster County); On-site; USD 95,000 - 125,000; Full time

Job summary

A leading company in innovative ceiling solutions seeks a Marketing Manager to drive product development and marketing strategies. The role involves collaboration with cross-functional teams, developing impactful marketing materials, and managing communications to support product launches. Join a supportive culture focused on innovation and teamwork.

Benefits

Medical, dental, and life insurance

401k match

Vacation and sick time

Fitness center access

Casual work environment

Qualifications

• 2-5 years of experience in marketing, design, or product development.

Responsibilities

• Develop marketing and sales materials for new product introductions.
• Collaborate with marketing and product development teams.
• Create targeted messaging based on market trends.

Skills

Communication

Analytical Skills

Creativity

Education

Bachelor's degree in business, sales, marketing, or a technical/disciplined field

Tools

Word

PowerPoint

Excel

Job description

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Company: Armstrong World Industries

Primary location: Lancaster, Pennsylvania
Relocation offered: No
Employment status: Full-Time
Travel: 11%-25%
Non-compete: No

The estimated base salary range for this role is $95,000 to $125,000 per year.
Individual pay is based upon location, skills and expertise, experience, and other relevant factors.

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs, and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment with a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
• A work culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and accommodate different work styles to build engagement and satisfaction to deliver results.

Reporting to the Director of Product Management, this position will work with central marketing and product development teams through the final stages of the new product development process, launch, and post-launch review of new products. The role involves developing marketing and sales materials and tactics for successful product introductions that meet business case expectations. Additionally, the incumbent will collaborate with business teams to develop marketing and product strategies.

What’s in it for you!

• Leverage creativity and strategic thinking to develop impactful sales and marketing materials.
• Build strong relationships with cross-functional teams.
• Gain experience managing marketing communications, promotional assets, and post-launch product strategies.
• Exposure to business leadership and direct collaboration with industry professionals.
• A dynamic and collaborative work environment that fosters innovation and teamwork.

What You'll Do

• Work with the central marketing and product development teams through the final stages of the new product development process, launch, and post-launch review of new products. Develop marketing and sales materials and tactics for successful product introductions that meet business case expectations.
• Develop creative briefs and collaborate with the Marketing Communications Team to execute those briefs. Manage marketing communications efforts to achieve on-time, in-budget objectives.
• Create targeted messaging based on market trends, needs, and competitive products for internal and external customers and segments.
• Serve as the primary contact with the Field Sales Team to provide new product sales support. Collaborate with AS Business Leadership and the AS Marketing Team to develop, maintain, and update strategic marketing plans.
• Create and maintain metric reports on marketing and sales activities, effectiveness, and business impact.
• Develop training materials for the Sales Team, CFC, AS Operations, and distributors to help them position and sell products effectively.
• Provide direction to the Marketing Communication Team on ongoing promotion and positioning of existing and new products.
• Own the 90-day Marketing Integration plans for mergers and acquisitions, including web, printed brochures, and other marketing assets.
• Work with outside firms on marketing materials, print, digital, and video assets to execute promotional and educational initiatives.
• Proactively collaborate with the Product Manager, AS, and the New Product Development team, providing guidance on customer and cost requirements.
• Support technical planning and execution of ongoing product integration related to mergers and acquisitions.
• Develop best practices and standard work to ensure product setup supports standard and custom orders upon launch, and identify process improvements in commercialization activities.
• Analyze the product line and competitive products to identify opportunities to maximize ROI through new, dropped, or repositioned products.

What will make you successful

• Good knowledge of long-range and operational planning techniques.
• Excellent communication and interpersonal skills.
• Able to operate as a matrix manager, coordinating people and technical resources across multiple areas.
• Proficiency in Word, PowerPoint, Excel.
• Excellent analytical skills and financial acumen.
• Ability to adapt to different work styles and functional areas; strong presentation skills (oral and written), analytical skills, and creativity are critical.
• Experience with social media, BIM, web, virtual events is helpful but not required.
• Background in product promotion and marketing is preferred.

Qualifications

• Bachelor's degree in business, sales, marketing, or a technical/disciplined field is preferred.
• 2-5 years of experience in marketing, design, or product development.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is a leader in designing and manufacturing innovative ceiling, wall, and suspension system solutions in the Americas. With approximately $1.3B in revenue, AWI employs about 3,600 people across twenty-one manufacturing facilities in North America.

Our interior solutions enhance comfort, save time, improve building efficiency, and create beautiful spaces in various settings, including healthcare, education, retail, and hospitality.

Founded over 160 years ago, we are built on trust and integrity, committed to collaboration, innovation, and sustainable growth. We aim to develop new, sustainable ceiling solutions that positively impact environments and communities.

Our Sustainability Ambition

"Bringing our Purpose to Life" - leading transformation in designing spaces for today and tomorrow. We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings to support health and well-being;
• Pursuing sustainable, innovative solutions;
• Being catalysts for change with stakeholders;
• Making positive impacts on environments and communities.

About the location (Lancaster PA)

Located in South Central Pennsylvania, Lancaster offers easy access to major cities like Philadelphia, Baltimore, Washington DC, and New York City. It boasts a vibrant arts scene, historic sites, museums, shopping, entertainment, and dining options.

We are dedicated to diversity and equal opportunity employment. Qualified applicants receive consideration regardless of race, sex, color, national origin, ethnicity, gender, veteran status, disability, sexual orientation, gender identity, or religion. We also provide reasonable accommodations for individuals with disabilities or disabled veterans. For assistance, contact us via email at AWI talent acquisition.

Join us and build your future — apply today!

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