Art Director — Lead Brand System & AI-Driven Design

Openkrill; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

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Job summary

Finom is seeking an Art Director, Brand & Marketing Design to own and elevate our visual identity across marketing and product. You will lead the Marketing Design team, shape system-level brand guidelines, and collaborate with product and copy to ensure a cohesive, AI-enabled brand experience.

You will build and mentor a design organization, define scalable processes, and deliver high-impact visuals and motion assets across channels. Fluency in English and strong leadership are essential.

Qualifications

• 8+ years as a graphic or brand designer, ideally in fast-moving, brand-led environments.
• 4+ years as a design leader with direct responsibility for a team of three or more.
• Experience building customer-facing technology brands or consumer digital products at scale.
• A standout portfolio showing strategic thinking, creativity and polished execution across visual design, motion, editorial, digital and social formats.
• Demonstrated AI design fluency, with evidence of AI-native production: workflows you built and quality standards you set
• Excellent communication skills and the judgement to influence at a senior level.
• Fluent English.

Responsibilities

• Own Finom's visual identity (brand system, guidelines, design systems and documentation) and drive consistent adoption across every team and touchpoint.
• Set and hold the creative bar. Shape visual direction across channels and ensure consistency and quality.
• Lead and develop the Marketing Design team, assess capabilities and future shape, and determine capacity needs.
• Define design requirements for intake, briefing, prioritisation, SLAs and review, and translate into scalable processes.
• Design and direct high-quality visual and motion assets that bring the brand to life, setting the benchmark for the team.
• Build the AI-native production pipeline: define where AI accelerates work, and what gates it must pass.
• Provide creative direction at project kickoff, concept and narrative stages.
• Direct mood boards, design references, scamps, storyboards and animatics.
• Partner with Marketing, Product, copywriters and strategists to develop campaigns across digital-first channels.
• Own projects from concept through delivery and manage multiple parallel workstreams.
• Present creative work to senior stakeholders with clear rationale.
• Manage freelance and external partners to absorb peaks in demand.
• Guard the visual identity while pushing the brand forward.

Skills

Brand design

Design leadership

Brand systems

Portfolio & critique

AI design fluency

Creative direction

Communication at senior level

Fluent English

Freelance management

Tools

Adobe Creative Cloud

Figma

Job description

Finom is seeking an Art Director, Brand & Marketing Design to own and elevate our visual identity across marketing and product. You will lead the Marketing Design team, shape system-level brand guidelines, and collaborate with product and copy to ensure a cohesive, AI-enabled brand experience.

You will build and mentor a design organization, define scalable processes, and deliver high-impact visuals and motion assets across channels. Fluency in English and strong leadership are essential.