Art Director, Digital

Lululemon; Santa Monica (CA); On-site; USD 112,000 - 147,000; Full time

Benefits offered by this job

Health benefits

Paid time off

401k match

Employee discount

Fitness classes

Parenthood top-up

Development courses

Mentorship programs

Leadership series

Annual bonus program

Job summary

Lululemon in Santa Monica, CA is seeking a senior digital brand storytelling leader to own end-to-end creative for campaigns, ecommerce, and retail experiences.

You will art direct photo/video productions and transform concepts into scalable content systems across web, app, email, social, and digital channels. Lead a team, mentor designers, and maintain high craft standards in fast-paced environments.

Qualifications

• 6–8 years in digital design, art direction, or brand creative, in-house or agency.
• Proven ability to lead visual execution across campaigns and digital commerce.
• Experience mentoring designers and translating high-level vision into executable outcomes.
• Strong collaboration and clear communication across creative, UX, product and external partners.

Responsibilities

• Own the development and execution of digital-first content for campaigns, product storytelling, ecommerce, and brand initiatives.
• Art direct photo and video productions, guiding still and motion content from concept through final delivery.
• Convert campaign concepts into scalable content systems and storytelling frameworks across web, app, email, social, and digital retail channels.
• Partner with Creative Directors and Brand Creative teams to deliver campaign ideas across digital touchpoints while maintaining brand consistency and creative quality.
• Oversee adaptation and optimization of campaign assets for ecommerce and always-on experiences, balancing brand with business goals.
• Collaborate with Digital Designers, UX, Ecommerce, and Product to build storytelling experiences aligned to guest journeys.
• Provide creative leadership and feedback on imagery, motion, typography, layout, and storytelling craft.
• Define and maintain visual standards, templates, and content systems to support consistency and efficiency at scale.
• Present creative work and rationale to stakeholders to build alignment and confidence in solutions.
• Stay current on emerging trends in content creation, photography, film, digital storytelling, commerce, and culture to evolve the digital brand experience.

Skills

Art direction

Digital design

Brand creative

Typography

Mentoring

Cross-functional collaboration

Presentations

Communication

Job description

Lead digital brand storytelling end to end across campaigns, ecommerce, and always-on retail experiences.

Responsibilities

• Own the creative development and execution of digital-first content for seasonal campaigns, product storytelling, ecommerce, and brand initiatives
• Art direct photo and video productions, guiding still and motion content from concept through final delivery
• Convert campaign concepts into scalable content systems and storytelling frameworks across web, app, email, social, and digital retail channels
• Partner with Creative Directors and Brand Creative teams to deliver campaign ideas across digital touchpoints while maintaining brand consistency and creative quality
• Oversee adaptation and optimization of campaign assets for ecommerce and always-on commercial experiences, balancing brand impact with business objectives
• Collaborate with Digital Designers, UX, Ecommerce, and Product partners to build storytelling experiences aligned to guest journeys and business goals
• Provide creative leadership and feedback on imagery, motion, typography, layout, and storytelling craft
• Define and maintain visual standards, templates, and content systems to support consistency and efficiency at scale
• Present creative work and rationale to stakeholders to build alignment and confidence in creative solutions
• Stay current on emerging trends in content creation, photography, film, digital storytelling, commerce, and culture to evolve the digital brand experience

Requirements

• 6-8 years of experience in digital design, art direction, or brand creative, in-house or at a creative agency
• Proven ability to lead visual execution across campaigns and digital commerce or content-driven platforms
• Strong command of typography, layout systems, color theory, composition, and visual hierarchy
• Experience managing and mentoring designers, guiding work from concept through delivery
• Comfort working within broader creative direction and translating high-level vision into executable outcomes
• Strong collaboration and communication across creative, UX, product, and external partners
• Confident presenter who can clearly and persuasively articulate visual decisions
• High standards for craft, consistency, and detail in fast-paced, high-visibility environments

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series
• Competitive annual bonus program (subject to program eligibility requirements)

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life
• Possess an entrepreneurial spirit and continuously innovate to achieve great results
• Communicate with honesty and kindness and create the space for others to do the same
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure
• Foster connection by putting people first and building trusting relationships
• Integrate fun and joy as a way of being and working

Workplace Arrangement

• Onsite work, minimum 4 days per week

Location: Santa Monica, CA (onsite)

Salary: USD 112,000 - 147,000 per yearly

Minimum Experience: 6 years

Work Authorization

• Applicants must be authorized to work for ANY employer in the U.S.
• Company is unable to sponsor or take over sponsorship of employment visa at this time for this role