TheGraphicDesignManagerwillleadtheday-to-dayexecutionofgraphicdesignacrossallbrandtouchpoints.ThisrolewillmanagetheGraphicDesignteamandoverseethedevelopmentofcreativeassetsthatsupportmarketing,eCommerce,retail,wholesale,events,andotherbrandinitiatives.
Responsibilities
Creative&BrandExecution
- TranslatecreativedirectionfromtheArtDirectorintocompellingandeffectivedesignsolutions.
- Reviewandapprovecreativeworktoensurequality,consistency,andalignmentwithbrandstandards.
TeamLeadership
- Manage,mentor,anddeveloptheGraphicDesignteam.
- Establishprocessesandworkflowsthatimproveefficiencyandcreativeoutput.
- Fostercollaborationacrosscreative,marketing,merchandising,social,andcross-functionalteams.
Marketing&CampaignCreative
- Leaddesignexecutionforseasonalcampaigns,productlaunches,promotionalinitiatives,andbrandstorytelling.
- Overseecreationofemailmarketingassets,digitaladvertisingcreative,socialmediacontent,andwebsitegraphics.
- PartnerwithMarketingandeCommerceteamstooptimizecreativeperformanceandcustomerengagement.
- Supportcampaignconceptingandexecutionfrominitialbriefthroughfinaldelivery.
eCommerce&DigitalDesign
- Overseethecreativeupdates,homepagerefreshes,landingpages,promotionalassets,andmerchandisinggraphics.
- PartnerwitheCommerce,creative,andmerchandisingteamstoensureacohesiveandelevatedcustomerexperienceacrossalldigital
- channels.
- Developassetsthatsupportconversion,customeracquisition,andretentioninitiatives.
Retail,Wholesale&Events
- Developcreativematerialssupportingretailstores,wholesalepresentations,tradeshows,andshowroominitiatives.
- Createvisualassetsforevents,activations,runway,andspecialprojects.
- PartnerwithRetailandSalesteamsonin-storemarketingmaterialsandcustomer-facingcollateral.
Production&AssetManagement
- Managedesignproductiontimelinesfromconceptthroughfinaldelivery.
- Coordinatewithexternalpartnersandvendorsasneeded.
- Ensurealldeliverablesmeetproductionspecificationsanddeadlines.
- PartnerwiththeArtDirectortointegrateinnovativecreativesolutionswhilemaintainingbrandintegrity.
TheGraphicDesignManagerwillleadtheday-to-dayexecutionofgraphicdesignacrossallbrandtouchpoints.ThisrolewillmanagetheGraphicDesignteamandoverseethedevelopmentofcreativeassetsthatsupportmarketing,eCommerce,retail,wholesale,events,andotherbrandinitiatives.
Responsibilities
Creative&BrandExecution
- OverseethedevelopmentandexecutionofallgraphicdesignassetsforRetrofêteandSeroya.
- Ensureconsistentbrandidentityandvisualstandardsacrossallcustomertouchpoints.
- TranslatecreativedirectionfromtheArtDirectorintocompellingandeffectivedesignsolutions.
- Maintainandevolvebrandguidelinesandvisualsystems.
- Reviewandapprovecreativeworktoensurequality,consistency,andalignmentwithbrandstandards.
TeamLeadership
- Manage,mentor,anddeveloptheGraphicDesignteam.
- Prioritizeworkloadandallocateresourcesacrossprojectsandbrands.
- Establishprocessesandworkflowsthatimproveefficiencyandcreativeoutput.
- Provideconstructivefeedbackandsupportongoingprofessionaldevelopment.
- Fostercollaborationacrosscreative,marketing,merchandising,social,andcross-functionalteams.
Marketing&CampaignCreative
- Leaddesignexecutionforseasonalcampaigns,productlaunches,promotionalinitiatives,andbrandstorytelling.
- Overseecreationofemailmarketingassets,digitaladvertisingcreative,socialmediacontent,andwebsitegraphics.
- PartnerwithMarketingandeCommerceteamstooptimizecreativeperformanceandcustomerengagement.
- Supportcampaignconceptingandexecutionfrominitialbriefthroughfinaldelivery.
eCommerce&DigitalDesign
- Overseethecreativeupdates,homepagerefreshes,landingpages,promotionalassets,andmerchandisinggraphics.
- PartnerwitheCommerce,creative,andmerchandisingteamstoensureacohesiveandelevatedcustomerexperienceacrossalldigital
- channels.
- Developassetsthatsupportconversion,customeracquisition,andretentioninitiatives.
- Ensurealldigitalassetsareoptimizedforplatformrequirementsandbestpractices.
Retail,Wholesale&Events
- Developcreativematerialssupportingretailstores,wholesalepresentations,tradeshows,andshowroominitiatives.
- Createvisualassetsforevents,activations,runway,andspecialprojects.
- PartnerwithRetailandSalesteamsonin-storemarketingmaterialsandcustomer-facingcollateral.
- Supportvisualstorytellingacrossexperientialandcustomerengagementinitiatives.
Production&AssetManagement
- Managedesignproductiontimelinesfromconceptthroughfinaldelivery.
- Maintainorganizedcreativeassetlibrariesandfilemanagementsystems.
- Coordinatewithexternalpartnersandvendorsasneeded.
- Ensurealldeliverablesmeetproductionspecificationsanddeadlines.
AI&CreativeInnovation
- LeverageAItoolstoenhancecreativedevelopment,efficiency,contentgeneration,andworkflowoptimization.
- Evaluateemergingdesigntechnologiesandidentifyopportunitiestoimproveteamproductivity.
- PartnerwiththeArtDirectortointegrateinnovativecreativesolutionswhilemaintainingbrandintegrity.
Requirements
- 5-8+yearsofgraphicdesignexperience,preferablywithinfashion,luxury,orlifestylebrands.
- Previousmanagementexperienceleadingcreativeorgraphicdesignteams.
- Strongportfoliodemonstratingexcellenceinbranding,digitaldesign,campaigncreative,andvisualstorytelling.
- ExpertproficiencyinAdobeCreativeSuite.
- ExperiencedesigningforeCommerce,emailmarketing,socialmedia,anddigitaladvertising.
- Strongunderstandingofprintproductionandassetdevelopment.
- Excellentprojectmanagementandorganizationalskills.
- Abilitytomanagemultipleprioritiesinafast-pacedenvironment.
- Strongcommunicationandcollaborationskills.
- ExperienceleveragingAItoolswithincreativeworkflowsishighlypreferred.
Benefits
- Salary Range: $100,000 - $115,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)