Art Director: Culture-Driven Campaigns & Social Mastery

PepsiCo Inc.; United States; Remote; USD 111,000 - 185,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Disability & Life Insurance

Retirement plan

Employee Assistance Program

Paid time off including parental leave

Job summary

poppi is seeking an Art Director to translate culture into compelling visuals across digital, social, and IRL touchpoints. You will lead concepting, design, and execution for launches and influencer content, reporting to the Creative Director.

You will guide the visual identity across campaigns, collaborate with Brand Marketing, Social, and Influencer teams, and mentor 1–2 junior designers while managing freelancers for fast-paced launches.

Qualifications

• Associate's Degree in related field required (Fine Arts, Graphic Design, etc.)
• 4–6 years of art direction/design experience in fast-moving, social-first environments
• A highly creative portfolio showing strong conceptual thinking and hands-on execution
• Deep fluency in social platforms, influencer culture, and internet trends
• Strong typography, layout, and design fundamentals with speed and adaptability
• Experience managing freelancers/vendors and mentoring junior talent
• Collaborative, low-ego approach – able to pitch big ideas and execute quick assets
• Adaptable and detail-oriented with ability to handle changing priorities

Responsibilities

• Act as thought leader and strategic partner to the Creative Director in developing and evolving campaign creative and launch visual identity
• Develop and execute compelling, on-brand creative concepts across digital, social, print, and experiential
• Build mood boards, visual handwriting, and presentation decks that communicate clear art direction for launches
• Translate brand vision into cohesive, culture-driven campaigns in partnership with Creative Leadership
• Lead art direction and manage process, including direct reports and freelance talent for seasonal and flavor launch campaigns across web and social
• Actively drive brainstorming and cross-functional ideation with sharp cultural and social trend awareness

Skills

Social storytelling

Art direction

Typography & layout

Adobe Creative Suite

Photoshop

Illustrator

Figma

Asana

Mentoring juniors

Education

Associate's Degree in related field

Tools

Adobe Creative Suite

Photoshop

Illustrator

Figma

Asana

Microsoft Office

Job description

poppi is seeking an Art Director to translate culture into compelling visuals across digital, social, and IRL touchpoints. You will lead concepting, design, and execution for launches and influencer content, reporting to the Creative Director.

You will guide the visual identity across campaigns, collaborate with Brand Marketing, Social, and Influencer teams, and mentor 1–2 junior designers while managing freelancers for fast-paced launches.