Art Director: Culture-Driven Campaigns & Social

PepsiCo Inc.; Plano (TX); On-site; USD 111,000 - 185,000; Full time

Benefits offered by this job

Bonus based on performance

Paid time off

Comprehensive benefits package

Job summary

PepsiCo's poppi is seeking an Art Director to lead and translate culture into vibrant visual moments across digital, social, and IRL touchpoints. You’ll shape the brand’s visual identity, partnering with Brand Marketing and Influencer teams to deliver on-brand, culture-driven campaigns with a strong launch calendar.

You will concept, design, and execute across platforms, guiding freelancers and internal teams while maintaining high standards of typography, layout, and brand identity in a

Qualifications

• Associate's Degree in related field required.
• 4–6 years of experience in art direction/design, ideally with brand or creative agency experience in a fast-moving, social-first environment.
• A highly creative portfolio that shows both strong conceptual thinking and hands-on execution.
• Deep fluency in social platforms, influencer culture, and internet trends.
• Strong typography, layout, and design fundamentals with speed and adaptability.

Responsibilities

• Act as a thought leader and strategic partner to the Creative Director in developing and evolving campaign creative and launch visual identity.
• Develop and execute compelling, on-brand creative concepts across digital, social, print, and experiential.
• Build mood boards, visual handwriting, and presentation decks that communicate clear art direction for launches.
• Translate brand vision into cohesive, culture-driven campaigns in partnership with Creative Leadership.
• Lead art direction and manage process, including direct reports and freelance talent for seasonal and flavor launch campaigns across web and social.
• Actively drive brainstorming and cross-functional ideation, bringing sharp, on-the-pulse cultural and social trend awareness to the table.

Skills

Art direction

Campaign design

Brand identity

Social content

Education

Associate's Degree in related field

Tools

Adobe Creative Suite

Photoshop

Illustrator

Figma

Job description

PepsiCo's poppi is seeking an Art Director to lead and translate culture into vibrant visual moments across digital, social, and IRL touchpoints. You’ll shape the brand’s visual identity, partnering with Brand Marketing and Influencer teams to deliver on-brand, culture-driven campaigns with a strong launch calendar.

You will concept, design, and execute across platforms, guiding freelancers and internal teams while maintaining high standards of typography, layout, and brand identity in a