Art Director

3.1 Phillip Lim; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

3.1 Phillip Lim is seeking an Art Director to shape and express our evolving visual identity across every customer touchpoint. You will translate seasonal collections and brand strategy into compelling visual narratives that inspire customers and strengthen brand equity.

You will lead in-house or external teams, partner with the CEO, Design, Marketing, Ecommerce, Retail, and external collaborators to ensure every expression feels thoughtful, elevated, and unmistakably 3.1 Phillip Lim.

Qualifications

• 8–12+ years of art direction in luxury fashion or premium brands.
• Strong typography, layout, color, photography, and visual storytelling.
• Experience directing campaigns and editorial shoots.
• Proficient with digital content creation and social platforms.
• Excellent communication and leadership skills.

Responsibilities

• Champion and evolve the brand's visual identity across channels.
• Develop seasonal creative concepts for launches and initiatives.
• Direct campaigns, mood boards, casting, locations, styling, and treatments.
• Oversee post-production and delivery of final assets.
• Collaborate with photographers, stylists, designers, and agencies.
• Ensure consistency of brand language across touchpoints.

Skills

Art direction

Luxury fashion

Brand storytelling

Leadership

Adobe Creative Suite

Team collaboration

Job description

For more than two decades, 3.1 Phillip Lim has defined modern luxury through effortless sophistication, purposeful design, and a belief that style should empower everyday life. As the brand enters its next chapter, we are seeking an Art Director who will help shape and express our evolving visual identity across every customer touchpoint.

This role is for someone who is equal parts visionary, designer, storyteller, and creative leader. You'll partner closely with the CEO, Design, Marketing, Ecommerce, Retail, and external creative collaborators to ensure every expression of the brand feels thoughtful, elevated, and unmistakably 3.1 Phillip Lim.

Position Overview

The Art Director is responsible for leading the brand's visual identity across all channels. This person will define how the world experiences 3.1 Phillip Lim—translating seasonal collections and brand strategy into compelling visual narratives that inspire customers and strengthen brand equity.

The ideal candidate possesses exceptional taste, deep understanding of luxury fashion, and lead in-house or external teams to execute.

Key Responsibilities

Brand Artistic Direction

• Champion and evolve the visual identity of 3.1 Phillip Lim.
• Ensure consistency across all brand touchpoints.
• Develop seasonal creative concepts that support collection launches and brand initiatives.
• Translate business objectives into inspiring creative solutions.

Campaign Creative

• Concept and art direct seasonal campaigns.
• Develop mood boards, visual storytelling, casting direction, locations, styling references, and overall creative treatments.
• Partner with photographers, stylists, set designers, hair & makeup artists, production teams, and creative agencies.
• Oversee post-production and final asset delivery.

Graphic Design & Brand Assets

Lead the design and execution of:

• Digital marketing assets
• Website graphics
• Lookbooks
• Invitations
• Printed collateral
• Packaging
• Brand presentations
• Visual guidelines

Digital & E-commerce

Partner closely with the Ecommerce and Marketing teams to create:

• Homepage concepts
• Product storytelling
• Editorial features
• Social-first creative
• Paid media assets
• Motion graphics
• Digital advertising campaigns

Social & Content

• Establish a cohesive visual language across all social platforms.
• Guide content creation while maintaining luxury brand standards.
• Collaborate with content creators and creative partners.
• Identify emerging visual trends without compromising brand authenticity.

Retail Experience

Collaborate with Retail and Visual Merchandising teams to create:

• Window concepts
• Store graphics
• In-store storytelling

Packaging & Customer Experience

• Shopping bags
• Boxes
• Tissue
• Hangtags
• Printed inserts
• Collaborate with head of Design and freelance creatives.
• Build and maintain a network of best-in-class photographers, illustrators, stylists, motion designers, and production partners.
• Present concepts to Ceo and senior management team with clarity and confidence.
• Maintain creative excellence while balancing timelines and budgets.

Qualifications

• 8–12+ years of experience in art direction within luxury fashion, lifestyle, or premium consumer brands.
• Deep understanding of typography, layout, photography, color, composition, and visual storytelling.
• Experience directing fashion campaigns and editorial shoots.
• Strong knowledge of digital content creation and social platforms.
• Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Experience working with motion design and video production is highly preferred.
• Excellent communication, presentation, and leadership skills.
• Highly organized with the ability to manage multiple projects simultaneously.

What Success Looks Like

Within the first year, you will:

• Zero in and Laser focus the visual identity of 3.1 Phillip Lim.
• Create a consistent brand language across every customer touchpoint.
• Produce memorable seasonal campaigns that strengthen brand desirability.
• Improve the quality and consistency of digital and social content.
• Build a network of world‑class creative collaborators.
• Help position 3.1 Phillip Lim as one of the most visually distinctive voices in modern luxury.

Who You Are

You have impeccable taste and understand that great design is both emotional and strategic. You're curious, collaborative, and culturally aware. You care deeply about craftsmanship and details, but you're equally comfortable moving quickly and solving creative challenges. You thrive in entrepreneurial environments where you can shape the future of a brand rather than simply maintain it.

Above all, you believe that creativity has the power to build lasting emotional connections between people and brands.