Art Director

Craft Agency Ltd; New York (NY); On-site; USD 145,000 - 165,000; Full time

Job summary

Craft Agency Ltd is seeking a Creative Director in New York City to lead the creative vision of a luxury eyewear brand. You'll partner with the Founder and generate original campaign concepts across various media, including digital and print.

The ideal candidate has 8-10+ years in creative leadership roles, strong portfolio showcasing concept-led thinking, and experience working closely with brand founders. This position offers a salary between $145,000 and $165,000 with 5 days of on-site work each week.

Qualifications

• 8-10+ years in art direction or creative leadership.
• Experience at fashion-adjacent brands.
• Proven ability to build and develop teams.

Responsibilities

• Set creative vision and direct brand growth.
• Generate original campaign concepts and visual frameworks.
• Build creative systems for team autonomy.

Skills

Art direction

Creative leadership

Adobe Creative Suite

Figma

Concept-led thinking

Job description

This is sole creative ownership of an independent, founder-led luxury eyewear brand – the kind that turned a city’s culture into a cult fashion label. The bar is different here: cultural relevance and owning the brand conversation.

The Role

You’ll set creative vision and own where the brand goes next, partnering directly with the Founder & Creative Director. You’ll generate original campaign concepts and visual frameworks across photography, video, digital, social, print, OOH and retail – not execute someone else’s direction.

Building the creative systems, you’ll define lanes that let a growing team operate with autonomy without lowering the standard. And you’ll direct key shoots on set, then lead and develop a team of photographers, graphic and spatial designers, plus freelancers, with scope for an associate AD beneath you.

The Package

$145,000 – $165,000
5 days a week in the studio
Regular travel to New Orleans
Portfolio-defining work

The Person

You’ve spent roughly 8 – 10+ years in art direction or creative leadership, most likely at a fashion-adjacent brand with real equity rather than a large legacy house – somewhere you’ve owned a brand’s creative rather than a slice of it.

Your portfolio shows concept-led thinking and genuine taste, and you’ve worked closely with founders and senior creative leadership before. In a sentence: we’re after someone who has built and developed teams, and is fluent across Adobe Creative Suite and Figma.