Arizona Marketing Communications Lead

PRSSA at UWM; Phoenix (AZ); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Brooks Rehabilitation is expanding its reach in Arizona and seeks a Communications Specialist who will craft compelling content for social media, websites, and internal communications while aligning with the corporate brand.

You’ll partner with hospital leadership and staff, tell stories, coordinate interviews, and help elevate the Arizona presence within a national system of care. The role requires strong writing, digital marketing know-how, and a collaborative spirit.

Qualifikationen

• Bachelor’s degree in marketing, communications, public relations, journalism, business or related field, or equivalent professional experience.
• 5+ years of experience in marketing, communications, public relations, digital marketing, content or a related field.
• Strong writing, editing, storytelling and verbal communication skills, with the ability to create compelling content for multiple audiences and channels. AP writing experience preferred.
• Demonstrated experience across digital marketing, social media, content development, analytics and campaign performance, with the ability to turn data into actionable insights.
• Experience coordinating photo and video production and working with creative partners, freelancers, agencies and other vendors.
• Demonstrated ability to manage multiple projects, priorities and deadlines, coordinate cross-functional teams and keep work moving in a fast-paced environment. Experience with Trello or similar project management platforms is preferred.
• Experience with public relations, media relations, patient storytelling, thought leadership or executive communications.
• Familiarity with web content management, SEO, CRM, email marketing, online reputation management and paid digital advertising is preferred.
• Proficiency with tools such as Microsoft Office, Canva, Adobe Creative Cloud and similar platforms. Experience with WordPress and Google Analytics is a plus.
• Healthcare marketing or communications experience is a plus.

Aufgaben

• Develop content to be used on social media, websites, digital signage, internal and external communications and other channels; maintain a local content calendar with corporate Marketing & Communications.
• Lead storytelling from start to finish, including identifying stories, interviewing, approvals, photography and video coordination; assist with stories outside the Arizona market for Jacksonville team.
• Support public relations and media relations as the on-site media point of contact, identifying stories, spokespeople and coordinating interviews.
• Prepare or support internal communications for Arizona and the entire system of care (emails/messaging around policy changes, leadership announcements, project updates, employee stories).
• Assist with optimizing external web platforms, supporting CRM, driving SEO, and managing online brand and reputation across review sites and digital channels.
• Be a local brand champion; ensure brand standards and messaging are applied across signage, collateral, digital displays, marketing materials and events.
• Support national and local conferences, events and activations to advance marketing goals and awareness in the Arizona market.

Kenntnisse

Writing

Editing

Storytelling

Verbal communication

Digital marketing

Content development

Analytics

Campaign performance

Ausbildung

Bachelor’s degree in Marketing, Communications, PR, Journalism, or related field

Tools

WordPress

Google Analytics

Canva

Adobe Creative Cloud

Microsoft Office

CRM systems

SEO basics

Jobbeschreibung

Brooks Rehabilitation is expanding its reach in Arizona and seeks a Communications Specialist who will craft compelling content for social media, websites, and internal communications while aligning with the corporate brand.

You’ll partner with hospital leadership and staff, tell stories, coordinate interviews, and help elevate the Arizona presence within a national system of care. The role requires strong writing, digital marketing know-how, and a collaborative spirit.