Area Sales Manager, Northern California

Framery Group; San Francisco (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision

401(k) match

Paid time off & holidays

Parental leave

Phone & internet allowance

Wellbeing budget

Job summary

Framery in San Francisco Bay Area seeks an Area Sales Manager to own the Northern California market within the North American Sales Team. You will build strong relationships with Dealer Partners, A&D firms, End Users, and CRE teams, while traveling to Finland or other locations for training as needed.

You will drive local sales strategy, collaborate with an international team, and play a key role in expanding Framery’s presence in North America.

Qualifications

• Local office furniture market sales experience.
• Established dealer, A&D, and End User relationships in the territory.
• Entrepreneurial and self-motivated with ability to manage projects independently.
• Team-oriented with ability to collaborate across partners to drive customer success.
• Willingness to travel within Northern California and occasionally internationally (1–4x/year).
• Base in the San Francisco Bay Area.

Responsibilities

• Own and execute sales strategies for the Northern California territory.
• Grow and refine the dealer network, engaging A&D, End Users, Commercial Real Estate, and Government entities.
• Collaborate with the North America sales team to meet and exceed territory goals.

Skills

Sales experience

Dealer network

Communication

Entrepreneurial mindset

Team collaboration

Willing to travel

Job description

We are looking for an Area Sales Manager to be based in San Francisco Bay Area, working as part of our North American Sales Team across the Americas. In this role, we seek a proactive self-starter with great communication and collaboration skills to take ownership of our Northern California territory, joining an existing Area Sales Manager to grow the local market while collaborating within the broader Western US and Canada sales team.

As an Area Sales Manager, you will have the autonomy to manage and execute sales strategies that contribute to our territory goals while representing Framery within the local market. Success in this role comes from building and nurturing strong relationships with our Dealer Partners, the A&D community, End Users, Commercial Real Estate teams, and Government Entities. You will also have the opportunity to collaborate with colleagues across North America and refine our dealer network, helping them grow and strengthen their Framery business.

Globally, our sales team consists of approximately 60 professionals, with a strong, collaborative presence of team members based across North America. Overall, our broader continental organization includes a dedicated network of experts in sales, support, logistics, and technician roles, all working together to ensure our customers' success.

We are looking for:

• Prior sales and new business development experience in the local office furniture market, with an understanding of Dealer, A&D, and End User sales channels.

• An established industry network and existing professional relationships within the designated territory.

• Entrepreneurial and self-motivated mindset, with the ability to manage projects and tasks independently.

• Team-oriented mindset, collaborating with internal and external partners to drive customer success.

• Ability to travel actively within the Northern California territory and occasionally (1-4x/year) to Finland or other global locations for training, team gatherings and conferences.

• Base in the San Francisco Bay Area

Why consider this role?

• Join an industry pioneer – Framery’s soundproof pods are used by 70% of Forbes Top 100 companies, including Nvidia, Puma, and Microsoft.

• Be part of a global success story – Our headquarters are in Finland, with roughly 500 employees across 20 countries, including showrooms, teams, and rapidly growing operations across North America.

• Work for a sustainability leader – We are committed to making the world’s most sustainable pods, continuously innovating to set the industry standard.

• Thrive in a people-first culture – Join a fast-growing, ambitious company that prioritizes employee well‑being, fosters a fun and dynamic work environment, and values its people just as much as its customers.

• Enjoy autonomy & collaboration – Drive local sales strategy while working closely with an international team.

Framery pioneered the soundproof pod industry and continues to lead with innovative, technology-driven solutions that enhance modern workplaces. Our next-generation smart pods combine comfort, spacious design, and cutting‑edge soundproofing to improve office experiences.

With Finnish roots and authentic Scandinavian design, we’ve built strong momentum in North America, partnering with top companies to shape the future of work. Learn more about life at Framery on our career site.

Compensation:

The role offers a base salary between $100,000 and $120,000 USD annually, with expected On-Target Earnings around $140,000 to $160,000 USD. We offer an uncapped, bi-annual bonus plan tied to territory sales, giving strong performers in the Bay Area realistic potential to earn $175,000+ USD.

• comprehensive health, dental, and vision coverage

• a matched 401(k)

• paid time off and company holidays

• paid parental leave

• monthly phone and internet allowances

• annual wellbeing budget

Recruitment Process:

• 1st Interview round remotely.

• (2nd Follow-up interview remotely)

• 2nd Interview round live in San Francisco (or other agreed location).

• 3rd interview remotely or live with the Head of Sales.

• Reference checks.

• Hiring decision.