Area Sales Manager

Srsdistribution; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Weekly pay

Bonuses

401(k) match

ESOP

PTO

Medical/dental/vision

FSA

Life insurance

Long-term disability

Additional life insurance

Job summary

Heritage Family of Companies is seeking an Area Sales Manager to lead a defined territory, drive revenue growth, and expand market share across pool, spa, and landscape distribution. You will coach branch staff, nurture high-value relationships, and partner with operations and marketing to deliver profitable growth with service excellence.

The role requires 60–75% travel, proven outside sales success, and strong negotiation and CRM skills.

Qualifications

• Travel across territory 60-75% of time, visiting sites, branches and events.
• Proven outside sales experience in distribution or related trades.
• Strong history meeting quotas and developing new business.
• Experience calling on contractors, dealers, or commercial accounts preferred.
• Excellent communication and presentation skills; able to negotiate terms.

Responsibilities

• Drive territory revenue growth with a disciplined sales strategy.
• Prospect, qualify, and close new opportunities across contractors, dealers, and commercial accounts.
• Build long-term relationships with key accounts and act as consultative partner.
• Perform account reviews and develop tailored proposals to upsell.
• Collaborate with Branch Managers for fulfillment and customer satisfaction.
• Monitor competitors and inform pricing and promotions strategy.
• Utilize CRM to maintain pipeline and forecast revenue.
• Represent Heritage at trade shows and vendor events; train staff as needed.
• Support onboarding and development of branch sales staff; share best practices.
• Partner with marketing on territory campaigns to drive demand.

Skills

Territory management

Relationship building

Sales leadership

Negotiation

Communication

Time management

Education

High school diploma

Tools

Microsoft Office

Salesforce

HubSpot

ERP systems

Job description

Описание

The Area Sales Manager is a pivotal growth driver within the Heritage Family of Companies, responsible for leading a defined geographic territory to achieve aggressive revenue targets and expand market share. This role demands a dynamic blend of strategic sales leadership, deep product knowledge, and relationship-driven customer engagement across the pool, spa, and landscape distribution sectors. By coaching branch-level sales staff, cultivating high-value customer and contractor relationships, and partnering cross-functionally with operations and marketing, the Area Sales Manager will serve as the frontline champion of Heritage's value proposition delivering profitable growth while embodying the company's commitment to service excellence and its "Make Money and Have Fun!" culture.

Задачи

• Drive territory revenue growth by developing and executing a disciplined sales strategy, managing a defined book of business spanning contractors, dealers, and commercial accounts to consistently meet or exceed quota.


• Prospect, qualify, and close new business opportunities within the assigned territory, expanding Heritage's customer base through targeted outreach, job site visits, trade events, and referral networks.


• Build and maintain long-term, trust-based relationships with key accounts; landscape contractors, and retail dealers acting as a consultative partner to understand their business needs and position Heritage solutions accordingly.


• Conduct regular account reviews, identify upsell and cross-sell opportunities across Heritage's full product portfolio, and develop tailored proposals that drive incremental revenue and customer loyalty.


• Collaborate closely with Branch Managers and Regional Leadership to ensure seamless order fulfillment, inventory availability, and customer satisfaction, bridging the gap between sales commitments and operational execution.


• Monitor competitor activity, pricing trends, and market dynamics within the territory; provide actionable intelligence to leadership to inform product assortment, pricing strategy, and promotional planning.


• Leverage CRM tools and sales data to maintain accurate pipeline records, forecast revenue, track performance against KPIs, prioritize activity to maximize territory ROI.


• Represent Heritage at industry trade shows, vendor training events, and customer appreciation initiatives, strengthening brand visibility and deepening supplier and customer partnerships.


• Support the onboarding and ongoing development of branch sales staff by sharing best practices, conducting ride-alongs, and delivering product and selling skills training in collaboration with branch leadership.


• Partner with marketing on territory-specific campaigns, promotions, and seasonal initiatives, ensuring timely and effective execution at the local level to drive traffic and demand.

Требования

• The Area Sales Manager role requires travel throughout the assigned geographic territory, estimated at 60 - 75% of working time, including regular visits to customer job sites, branch locations, vendor facilities, and industry events.


• Proven sales experience in distribution, wholesale, or a related field, preferably within pool/spa, landscape, irrigation, or building materials industries.


• Demonstrated history of meeting or exceeding sales quotas in a territory or account management role, with evidence of new business development/account retention.


• Proven ability to build and maintain productive relationships with contractors, dealers, and commercial customers across a defined geography.


• Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint) and CRM platforms (Salesforce, HubSpot, or comparable).


• Familiarity with ERP systems is highly preferred.


• Exceptional verbal and written communication skills with the ability to deliver compelling product presentations, negotiate pricing and terms, and maintain professional customer correspondence.


• Strong ability to independently manage a large territory, prioritize competing demands, and follow through on commitments with minimal supervision.


• Enthusiasm for a sales culture centered on growth, accountability, and enjoyment, consistent with Heritage's "Make Money and Have Fun!" ethos.


• Able to pass background and drug screenings.


• Minimum Education: A high school diploma or equivalent is required.


• Minimum of three (3) years of professional outside sales, territory management, or account management experience in distribution, wholesale, or a related trade industry is required.


• Prior experience calling on contractors, dealers, or commercial accounts is strongly preferred.

Benefits

• Competitive weekly/bi-weekly pay


• Discretionary bonuses


• 401(k) with company match


• Employee Stock Purchase Plan


• paid time off (vacation, sick, volunteer, holidays, birthday, floating)


• medical/dental/vision


• flexible spending accounts


• company-paid life and short-term disability


• optional long-term disability


• additional life insurance

Job Location: National Structure - Alpharetta 755 Union Hill Road Alpharetta, GA 30004

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.

If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [e-mail] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply.

Should a Candidate be submitted to fill a position by a recruiting or staffing services agency (“Agency”), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement.