Area Sales Manager

Analog Devices, Inc.; United States; Remote; USD 53,000 - 93,000; Full time

Benefits offered by this job

Car allowance / company car

Commission & incentives

Comprehensive product and sales培训

Job summary

Analog Devices, Inc. is seeking a high‑performing Area Sales Manager to retain, grow and win B2B customers across Greater Manchester with Belfast coverage.

The role suits candidates from field sales, territory management or B2B account management in electronic security, AV, or related sectors. You will manage key accounts, visit customers regularly, lead campaigns, and represent ADI as a trusted local expert while developing product knowledge and market insight.

Qualifications

• Proven field sales experience managing B2B accounts.
• Experience in electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
• Strong communication, negotiation and relationship-building skills.
• Autonomous, proactive territory management.
• Able to work in a target-driven, customer-facing environment.
• Full UK driving licence and willingness to travel across Greater Manchester and Belfast.

Responsibilities

• Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
• Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.
• Identify, prospect and onboard new B2B customers.
• Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
• Increase share of wallet within existing accounts through consultative, solution‑focused selling.
• Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
• Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver consistent performance against sales targets, KPIs and growth plans.
• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events.
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.
• Develop in‑depth knowledge of ADI product portfolios, solutions and services.
• Stay informed on market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training to support professional growth.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).

Skills

Field sales experience

B2B account management

Relationship building

Negotiation

Territory planning

Job description

ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low‑voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry‑leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low‑voltage distribution market.

We are now seeking a high‑performing Area Sales Manager to retain, grow and win B2B customers across Greater Manchester, with additional coverage across Belfast and surrounding areas.

This role is ideal for a Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, particularly from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or closely related sectors.

JOB DUTIES

Customer Relationship Management

• Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
• Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners .
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.

New Business Development

• Identify, prospect and onboard new B2B customers
• Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
• Increase share of wallet within existing accounts through consultative, solution‑focused selling.
• Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.

Sales Execution & Campaign Management

• Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver consistent performance against sales targets, KPIs and growth plans.

Events & Market Engagement

• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events .
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.

Product & Market Knowledge

• Develop in‑depth knowledge of ADI product portfolios, solutions and services.
• Stay informed on market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training to support professional growth.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).

YOU MUST HAVE

• Proven experience in field sales, territory management or B2B account management .
• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution .
• Strong communication, negotiation and relationship‑building skills.
• A proactive, well‑organised approach with the ability to manage your territory autonomously.
• Confidence working in a target‑driven, customer‑facing environment.
• Full UK driving licence and flexibility to travel across Greater Manchester alongside Belfast .

WE VALUE

• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiator with strong closing and customer engagement skills.
• Initiative, resilience and a solution‑oriented approach.

WHAT’S IN IT FOR YOU

• Competitive base salary plus car allowance or company car.
• Attractive commission and market‑leading sales incentive scheme.
• Opportunity to build a long‑term career within a global, industry‑leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.