Area Sales Manager

Socket.dev; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Park Square Homes in Central Florida seeks an experienced New Homebuilder Area Sales Manager to lead a sales team, drive performance, and cultivate relationships with homebuyers, Realtors, and partners.

You will oversee model homes, inventory, and sales offices while ensuring adherence to selling strategies and data accuracy. A Florida real estate license, 5+ years in sales, including leadership, are highly valued.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• A minimum of 5 years of experience in sales, with at least 3 years in a leadership or management role in the homebuilding industry.
• Active Florida Real Estate Salesperson or Broker License.
• Proven ability to manage and lead sales teams to exceed targets and achieve business goals.
• In-depth understanding of the homebuilding sales process, including contract negotiation, mortgage programs, and market research.
• Strong coaching and mentoring skills, with a focus on providing actionable feedback and performance improvement.
• Ability to evaluate data and use insights to make informed business decisions.
• Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, Realtors, and team members.
• Proficient in Microsoft Office Suite and other business applications.
• Ability to travel occasionally for training and business needs.
• Experience with competitive analysis and creating strategic sales plans is a plus.

Responsibilities

• Lead, recruit, train, and mentor sales teams to meet company sales goals and deliver top-tier customer service.
• Manage and supervise sales team members, providing guidance and feedback to improve performance and personal growth.
• Monitor traffic, conversion, and referral rates, ensuring sales quotas are met and company objectives are achieved.
• Stay up to date on product knowledge, competitive analysis, and market trends to provide guidance and recommendations to the sales team and company leadership on sales strategies.
• Maintain the integrity and accuracy of sales data and ensure it is consistently updated in company systems.
• Oversee and assist in the development of sales presentations, training programs, and strategies to advance the sales team’s strengths, overcome objections and close sales.
• Represent the company at industry events, conferences, and community meetings, promoting the company's brand and services.
• Cultivate relationships with key stakeholders, including Realtors, vendors, and partners, to generate leads and drive sales.

Skills

Sales leadership

Team development

Strategic planning

Relationship building

Communication

CRM proficiency

Sales management

Decision under pressure

Education

Bachelor's degree

Tools

MS Office

CRM systems

Sales reporting tools

Job description

With 40+ years of dedication to delivering exceptional customer experiences, driving innovation, and achieving results, Park Square Homes is an award-winning company recognized for its entrepreneurial spirit and strong corporate culture. Our company is rooted in trust, integrity, open communication, and respect. We foster a fast-paced, family-oriented, and team-focused work environment that encourages growth, learning, and excellence.

We are looking for highly qualified and motivated individual to join our leadership team as a New Homebuilder Area Sales Manager for the Central Florida region. This is an opportunity to lead a dynamic sales team while driving business performance and cultivating strong relationships with homebuyers, Realtors, and partners.

Key Responsibilities:

Sales Leadership and Management

• Lead, recruit, train, and mentor sales teams to meet company sales goals and deliver top-tier customer service.
• Manage and supervise sales team members, providing guidance and feedback to improve performance and personal growth.
• Monitor traffic, conversion, and referral rates, ensuring sales quotas are met and company objectives are achieved.
• Stay up to date on product knowledge, competitive analysis, and market trends to provide guidance and recommendations to the sales team and company leadership on sales strategies.
• Maintain the integrity and accuracy of sales data and ensure it is consistently updated in company systems.
• Manage model homes, inventory and sales offices, ensuring they are maintained, furnished, and properly staffed.
• Ensure the implementation and adherence to the company's selling strategy.
• Oversee and assist in the development of sales presentations, training programs, and strategies to advance the sales team’s strengths, overcome objections and close sales.
• Provide input into the development of sales tools, collateral and strategies in collaboration with other departments, including Design Center, Marketing, and Operations.

Customer Relationship Management

• Promote strong relationships with brokers, Realtors, and other partners to generate leads and drive sales.
• Oversee homebuyer interactions to ensure a positive experience from initial contact through closing and beyond.
• Handle homebuyer issues promptly and professionally, coordinating with internal departments and external partners, including lenders and contractors, to resolve any concerns.
• Participate in new community planning including model selections, home features, and overall design strategies based on customer feedback and market trends.

Team and Talent Development

• Conduct regular performance reviews, providing constructive feedback to sales team and setting clear, achievable goals.
• Lead regular sales meetings, reviewing performance, traffic reports, market trends and sales tools.
• Coordinate and conduct training programs to improve the selling skills and product knowledge of sales team.
• Implement staffing strategies to ensure sales teams are adequately staffed at all times, and sales goals are being met consistently.
• Foster a positive, collaborative and motivating environment where the sales team is encouraged to excel.
• Develop and maintain an organized and efficient work environment to optimize team performance.

Strategic Planning and Market Insight

• Establish short- and long-term sales goals and strategies.
• Provide regular reports on sales performance, competitive activity, and market trends to leadership.
• Analyze and evaluate the effectiveness of sales methods, costs, and results to drive business decisions.
• Identify opportunities for process improvement and implement changes to streamline operations.
• Ensure all required documentation for sales transactions, including contracts and change orders, are completed accurately and in compliance with company standards.

Community and Industry Engagement

• Represent the company at industry events, conferences, and community meetings, promoting the company's brand and services.
• Cultivate relationships with key stakeholders, including Realtors, vendors, and partners, to generate leads and drive sales.
• Work with local Homeowner Associations, resolving any community-related issues in a timely manner.
• Attend trade shows and networking events to maintain a strong knowledge of industry trends and competitor activity.

Skills:

• Creative thinking and attention to detail.
• High level of professionalism and integrity.
• Strong problem-solving skills with a solutions-oriented mindset.
• Ability to remain calm and decisive under pressure.
• A strategic, results-driven approach to sales management and team development.
• Comfort with technology, customer relationship management systems, and sales reporting tools.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• A minimum of 5 years of experience in sales, with at least 3 years in a leadership or management role in the homebuilding industry.
• Active Florida Real Estate Salesperson or Broker License.
• Proven ability to manage and lead sales teams to exceed targets and achieve business goals.
• In-depth understanding of the homebuilding sales process, including contract negotiation, mortgage programs, and market research.
• Strong coaching and mentoring skills, with a focus on providing actionable feedback and performance improvement.
• Ability to evaluate data and use insights to make informed business decisions.
• Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, Realtors, and team members.
• Proficient in Microsoft Office Suite and other business applications.
• Ability to manage multiple priorities and tasks in a fast-paced, deadline-driven environment.
• Ability to travel occasionally for training and business needs.
• Experience with competitive analysis and creating strategic sales plans is a plus.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift a minimum 25 pounds at times to handle network hardware installation and maintenance.
• Ability to travel to multiple office and project locations for network setup, troubleshooting, and support when necessary.
• Occasional availability outside of regular business hours for system updates, maintenance, or critical issues.