Area Sales Manager

Saint James Iced Tea; Los Angeles (CA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

Paid Time Off

Paid Company Holidays

401(k) Plan

and many more perks

Job summary

Saint James Iced Tea is seeking an Area Sales Manager for Southern California. You will drive sales, manage distributor networks, and build retailer relationships to expand brand presence across grocery, mass, and convenience channels.

The role requires proactive, self-led individuals with a strong track record in sales execution and knowledge of the Southern California market. This full-time position offers a competitive compensation package and benefits.

Qualifications

• 1–2 years sales experience, ideally in beverage industry.
• Experience working with DSDs (direct store delivery).
• Proven track record of planning and executing sales strategies.
• Demonstrated success selling to large and small format accounts.
• Strong geographic knowledge of the territory.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Must possess a valid state driver’s license and reliable transportation.

Responsibilities

• Maximize sales velocities and distribution across all channels in the region.
• Perform daily sales and merchandising calls on high-impact accounts.
• Build and maintain retailer and distributor partnerships.
• Educate distributor sales teams through trainings and meetings.
• Develop local retailer and DSD programs and incentives.
• Execute store-level promotions and planogram compliance.
• Participate in local sales drives to meet market development goals.
• Ensure inventory availability at distributor and retailer levels.
• Monitor market and competitors to maintain a competitive edge.
• Act as brand ambassador at activations and events.

Skills

Sales experience

DSD experience

Planning & execution

Account management

Territory knowledge

MS Office

Tools

Microsoft Office

Job description

We are so much more than an iced tea brand. We’re a passionate group of people dedicated to shaking up the iced tea scene making Iced Tea As It Should Be!! At Saint James, we’re getting the Par-Tea started with our delicious, organic, low sugar iced teas.

What you will do

Self-led, resourceful, and committed to creating the next big product in beverage. Our success depends on our ability to deliver our strategic goals through sales efforts and customer relations. The Area Sales Manager is an influential role within the company. The ASM role is responsible for managing the local/regional sales environment in order to maximize sales and brand awareness. This is achieved in three primary areas: excellent store-level execution, managing the Saint James distributor network against sales goals and objectives, and regional chain account calls.

• Responsible for managing and executing the company’s plan to maximize sales velocities and distribution of Saint James in all channels of business throughout the region
• Complete daily sales and merchandising calls on high impact accounts (incl. grocery, mass and convenience) with a focus on account penetration and development
• Build and maintain partnerships with retailers and DSD distributor sales teams, management operations and administration.
• Educate and train distributor sales teams about Saint James through regularly scheduled “work-withs”, and sales meetings.
• Develop and execute local retailer and DSD programs and incentives.
• Ensure proper execution of all promotional activities at store level- including, but not limited to communication with retailer, securing & building displays, gaining additional product placement (warm & cold), planogram execution, and placement of point of sale
• Participate in local and regional crew drives or sales blitzes in order to achieve market development goals
• Ensure availability of proper inventory levels at distributor and retailer levels
• Monitor the regional market and competitor activities to retain a competitive sales outlook
• Act as an ambassador for the brand towards prospective and established clients at activations and special events

Your Background

• A minimum of 1-2 years sales experience ideally in the beverage industry/sales
• Experience working with DSDs
• History of successful planning and execution of sales strategies
• Demonstrated track record of success selling into large and small format accounts
• Strong geographic knowledge of respective territory is a must
• Knowledge of Microsoft Office (Excel, PowerPoint, Word, and Outlook)
• Must possess a valid state driver’s license and maintain reliable transportation where required by territory needs

Territory: Southern California

Location: Candidates should reside within the assigned territory, with a preference for candidates located in the North Los Angeles area.

What We Offer

• Health, Dental, and Vision insurance
• Paid Time Off
• Paid Company Holidays
• 401(k) Plan
• and many more perks

The salary range for this role is $70,000-$85,000 per year, depending on experience, location, and skills.

Saint James is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.