Area Sales Manager

Three Oaks Hospice; Longview (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

Three Oaks Hospice seeks an Area Sales Manager to lead a team of Community Liaisons and manage an assigned territory, focusing on referral growth, admissions, and census expansion.

You will build strong relationships with hospitals, skilled nursing facilities, physician practices, and other referral sources while coaching the team to achieve weekly and quarterly goals. Field-based role in Texas.

Qualifications

• 3+ years hospice or home health sales experience with proven referral growth.
• Previous sales leadership, mentoring, or field coaching preferred.
• Ability to balance personal sales responsibilities with team coaching and performance management.
• Strong relationship development, communication, and CRM skills.

Responsibilities

• Manage assigned territory and strategic referral accounts to achieve referral, admission, and conversion goals.
• Execute a consistent weekly routing and account development plan with hospitals, SNFs, assisted living, and physician practices.
• Identify referral opportunities, educate on hospice services, and coordinate with Intake and Clinical teams to address access barriers.
• Maintain timely CRM documentation and manage expenses and promotional resources within company guidelines.

Skills

Hospice sales

Sales leadership

CRM management

Territory planning

Tools

CRM software

Job description

Come join our team at Three Oaks Hospice and our sister companies. We are growing and looking for compassionate professionals who want to make a meaningful impact while building a rewarding career in hospice and palliative care.

Together, we share a unified mission to deliver best-in-class care to patients and families. While each organization maintains its own identity and local culture, we operate as one connected network—using shared systems and support to create a smooth, consistent, and candidate-friendly hiring experience.

Why Work for Us:
We are committed to being an employer of choice, offering a supportive culture centered on patient care, clinical excellence, and employee success. If you’re looking for purpose, stability, and growth, this is the place to be. Join our team!

Position Summary: The Area Sales Manager leads a small team of Community Liaisons while personally managing an assigned territory and strategic referral accounts. This field-based leader is accountable for individual and team referral, admission, and census growth goals through effective relationship development, consistent sales execution, and hands-on coaching.

Essential Duties:

Personal Sales and Account Development

• Manage assigned territory and strategic referral accounts to achieve individual referral, admission, and conversion goals.
• Execute a consistent weekly routing and account development plan, building relationships with hospitals, skilled nursing facilities, assisted living communities, and physician practices.
• Identify referral opportunities, provide education on hospice services, and coordinate with Intake and Clinical teams to address access barriers.
• Maintain timely, accurate CRM documentation and manage expenses and promotional resources within company guidelines.

Team Leadership and Accountability

• Lead, coach, and develop assigned Community Liaisons through weekly one-on-one meetings, regular ride-alongs, and monthly performance reviews.
• Set clear expectations for territory planning, account coverage, interaction quality, CRM documentation, and results.
• Address performance gaps through documented coaching, action plans, and follow-up; partner with the Vice President of Sales and Human Resources on ongoing concerns.
• Support recruitment, onboarding, and development of Community Liaisons, including structured 30/60/90-day onboarding plans.
• Foster a team culture of accountability, collaboration, professionalism, and service.

Area Growth and Collaboration

• Translate market priorities into actionable account plans, territory assignments, and weekly sales activities.
• Use CRM, referral, conversion, and market data to identify growth opportunities, reactivate accounts, and address declining performance.
• Partner with Executive Directors, Intake, and Clinical leadership to align outreach with service capacity, improve referral-to-admission coordination, and resolve account concerns.
• Lead targeted education and outreach initiatives and communicate performance trends, risks, and recommended actions to the Vice President of Sales.
• Conduct sales and referral development activities consistent with company policies, ethical standards, and applicable requirements.
• Perform other duties as assigned.

Qualifications:

• At least three years of hospice or home health sales experience, with demonstrated success growing referrals and admissions.
• Previous sales leadership, mentoring, or field coaching experience strongly preferred.
• Ability to balance personal sales responsibilities with team coaching and performance management.
• Strong relationship development, communication, analytical, organizational, and CRM skills.
• Knowledge of hospice services, referral processes, and eligibility considerations.
• Established referral relationships in the assigned market preferred.