Area Sales Manager

SRS Distribution Inc.; Alpharetta (GA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Discretionary bonuses

401(k) with company match

Employee Stock Purchase Plan

Paid time off

Job summary

Heritage Landscape Supply Group is seeking an Area Sales Manager to drive revenue across a defined territory by building strong relationships with contractors, dealers, and commercial accounts. You will lead efforts with branch staff, marketing, and operations to ensure profitable growth while delivering exceptional service.

The role requires travel 60–75% of the time, managing a wide portfolio, and using CRM tools to forecast and optimize performance.

Qualifications

• Minimum three years of outside sales/territory management experience.
• Ability to build productive relationships with contractors, dealers, and commercial accounts.
• Proficiency in MS Office and CRM platforms; ERP systems preferred.

Responsibilities

• Drive territory revenue growth with a disciplined sales strategy.
• Prospect, qualify, and close new business in the territory.
• Develop and maintain relationships with key accounts and contractors.
• Collaborate with Branch Managers to ensure order fulfillment and satisfaction.
• Monitor market dynamics and provide intelligence for pricing and promotions.
• Use CRM and data to forecast revenue and track KPIs.
• Support onboarding and development of branch sales staff.

Skills

Sales leadership

Territory management

CRM experience

Negotiation

Communication

Education

High school diploma or equivalent

Tools

Salesforce

HubSpot

ERP systems

MS Office

Job description

The Area Sales Manager is a pivotal growth driver within the Heritage Family of Companies, responsible for leading a defined geographic territory to achieve aggressive revenue targets and expand market share. This role demands a dynamic blend of strategic sales leadership, deep product knowledge, and relationship-driven customer engagement across the pool, spa, and landscape distribution sectors. By coaching branch-level sales staff, cultivating high-value customer and contractor relationships, and partnering cross-functionally with operations and marketing, the Area Sales Manager will serve as the frontline champion of Heritage's value proposition delivering profitable growth while embodying the company's commitment to service excellence and its "Make Money and Have Fun!" culture.

Key Responsibilities

Drive territory revenue growth by developing and executing a disciplined sales strategy, managing a defined book of business spanning contractors, dealers, and commercial accounts to consistently meet or exceed quota. Prospect, qualify, and close new business opportunities within the assigned territory, expanding Heritage's customer base through targeted outreach, job site visits, trade events, and referral networks. Build and maintain long-term, trust-based relationships with key accounts; landscape contractors, and retail dealers acting as a consultative partner to understand their business needs and position Heritage solutions accordingly. Conduct regular account reviews, identify upsell and cross-sell opportunities across Heritage's full product portfolio, and develop tailored proposals that drive incremental revenue and customer loyalty. Collaborate closely with Branch Managers and Regional Leadership to ensure seamless order fulfillment, inventory availability, and customer satisfaction, bridging the gap between sales commitments and operational execution. Monitor competitor activity, pricing trends, and market dynamics within the territory; provide actionable intelligence to leadership to inform product assortment, pricing strategy, and promotional planning. Leverage CRM tools and sales data to maintain accurate pipeline records, forecast revenue, track performance against KPIs, prioritize activity to maximize territory ROI. Represent Heritage at industry trade shows, vendor training events, and customer appreciation initiatives, strengthening brand visibility and deepening supplier and customer partnerships. Support the onboarding and ongoing development of branch sales staff by sharing best practices, conducting ride-alongs, and delivering product and selling skills training in collaboration with branch leadership. Partner with marketing on territory-specific campaigns, promotions, and seasonal initiatives, ensuring timely and effective execution at the local level to drive traffic and demand.

Travel Requirements

The Area Sales Manager role requires travel throughout the assigned geographic territory, estimated at 60 - 75% of working time, including regular visits to customer job sites, branch locations, vendor facilities, and industry events.

Minimum Qualifications

Proven sales experience in distribution, wholesale, or a related field, preferably within pool/spa, landscape, irrigation, or building materials industries. Demonstrated history of meeting or exceeding sales quotas in a territory or account management role, with evidence of new business development/account retention. Proven ability to build and maintain productive relationships with contractors, dealers, and commercial customers across a defined geography. Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint) and CRM platforms (Salesforce, HubSpot, or comparable). Familiarity with ERP systems is highly preferred. Exceptional verbal and written communication skills with the ability to deliver compelling product presentations, negotiate pricing and terms, and maintain professional customer correspondence. Strong ability to independently manage a large territory, prioritize competing demands, and follow through on commitments with minimal supervision. Enthusiasm for a sales culture centered on growth, accountability, and enjoyment, consistent with Heritage's "Make Money and Have Fun!" ethos. Able to pass background and drug screenings Minimum Education A high school diploma or equivalent is required Minimum Years of Work Experience Minimum of three (3) years of professional outside sales, territory management, or account management experience in distribution, wholesale, or a related trade industry is required. Prior experience calling on contractors, dealers, or commercial accounts is strongly preferred.

Job Location

National Structure - Alpharetta 755 Union Hill Road Alpharetta, GA 30004

Equal Employment Opportunity Statement

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.

If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [e-mail] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.

Benefits and Compensation

• Competitive weekly/bi-weekly pay
• discretionary bonuses
• 401(k) with company match
• Employee Stock Purchase Plan
• paid time off (vacation, sick, volunteer, holidays, birthday, floating)
• medical/dental/vision
• flexible spending accounts
• company-paid life and short-term disability
• plus optional long-term disability
• and additional life insurance
• Competitive salaries for all team members paid weekly
• 401(k) Retirement Plan with company matching
• Employee Stock Purchase Plan
• Paid Vacation, Sick Time, Holidays, Birthday, and Floating Holidays
• Paid Parental Leave
• Medical, Dental and Vision Benefits
• Flexible and Dependent Care Spending Accounts
• Company paid Life insurance and Short-Term Disability
• Additional Life Insurance and Long-Term Disability also offered
• Safety Program with Bonuses for our Drivers
• Employee Referral Bonus Program

Company Overview

Heritage Landscape Supply Group is a people-first company built to attract and retain the industry's best talent at every level. Each day we dedicate ourselves above all else to thrilling our employees and our customers while always delivering growth to our supplier partners. Our mission is to help our family of companies achieve new heights and provide opportunities for all employees to grow, thrive, and advance with the company for decades to come. Let's build a legacy together of our vision to form the nation’s leading family of independent landscaping and irrigation product distributors. Heritage Landscape Supply Group is a wholly owned subsidiary of The Home Depot. Find out more at www.heritagelandscapesupplygroup.com.

Equal Employment Opportunity Statement

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.

If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [e-mail] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.