Area Manager, Retail

Johnson Brothers of Florida, Inc.; Tampa (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

Bi-weekly pay

Salary position with incentives

Mileage reimbursement

401(k) program

Job summary

Johnson Brothers, a leading family-owned distributor of wine, spirits, and beer, seeks an Area Sales Manager in Florida to lead a team of District Sales Managers and Sales Consultants. You will drive regionwide strategy, develop talent, and ensure execution across key accounts and supplier programs.

You will coach and align districts, manage profitability, monitor KPIs, and foster an inclusive, high-performance culture. This is a full‑time, on‑site role with incentives.

Qualifications

• Bachelor’s degree preferred.
• Minimum 2+ years in a District Manager role.
• 4+ years overall sales experience, preferred in the wine or spirits industry.
• Proven leadership, coaching, and talent-development capabilities.
• Excellent interpersonal and communication skills; able to influence across organizational levels.
• Exceptional analytical, planning, and problem-solving skills with strong financial acumen.
• Proficient in MS Office and familiar with PowerBI, Pocket Advantage, Workday, and JB pricing/profit tools a plus.
• Ability to lift up to 50 lbs. of product.
• Valid driver’s license, satisfactory driving record, and reliable transportation.
• Must pass criminal background check and MVR.

Responsibilities

• Create and communicate a clear, compelling vision for the area that aligns teams to company priorities and performance goals.
• Lead change initiatives across the area, fostering innovation, accountability, and continuous improvement.
• Make sound strategic judgments by recognizing patterns, risks, and opportunities across multiple districts and market segments.
• Inspire commitment and collaboration across districts to achieve results.
• Manage, coach, and develop DMs to ensure strong leadership of their teams and effective execution in all accounts.
• Provide direction, supervision, training, evaluation, and development to support each DM team’s success.
• Reinforce consistent work-with schedules; conduct coaching days in the field with DMs and Sales Consultants.
• Collaborate with DMs on personnel matters and territory alignment; maintain overall responsibility for area personnel issues and team structure.
• Establish area-wide accountability standards, conduct performance evaluations for DMs with clear development plans and measurable goals.
• Lead talent planning, recruiting, onboarding, and succession planning for leadership roles across the area.
• Cultivate an inclusive, high‑achievement culture and address escalations professionally and promptly.
• Assist Division Manager in developing and executing a successful business plan for the area.
• Manage portfolio profitability to meet plan goals; ensure pricing discipline and guardrails are followed.
• Maintain accurate inventory levels and collaborate with cross‑functional teams to balance supply, demand, and execution.
• Monitor KPIs (distribution, depletions, revenue/margin, display/feature compliance, new item speed‑to‑shelf) to keep the area on plan; analyze results and course‑correct as needed.
• Ensure routing, workload balance, and operational efficiency across districts.
• Assist in developing sales plans, quotas, and supplier objectives, including the methods to achieve those goals.
• Set sales goals at the area and district level; guide DMs in building actionable plans to achieve them.
• Review and communicate sales vs. goal progress regularly.
• Ensure execution on new item launches, priority brand programming, retail placements, and sell‑through.
• Educate and develop staff to improve product knowledge and execution excellence.
• Present in the market with DMs and their teams to evaluate execution, coach in real time, and strengthen retailer and supplier relationships.
• Build and maintain strong relationships with key suppliers; represent the area in business reviews, planning meetings, and market visits.
• Work closely with supplier partners to create a positive, solutions‑oriented environment and achieve mutually established goals.
• Align supplier goals with area and district plans; manage portfolio priorities to ensure proper exposure and focus for critical brands.
• Partner with suppliers, Sales Directors, and internal teams to create area‑wide synergy and a unified go‑to‑market strategy.

Skills

Leadership

Coaching

Talent development

Analytical skills

Communication

Planning

Problem solving

Team management

Education

Bachelor’s degree preferred

Tools

PowerBI

Pocket Advantage

Workday

JB pricing tools

Job description

Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We are searching for a high-energy and motivated Area Sales Manager to lead and develop a team of District Sales Managers (DM) and their Sales Consultants (SC). This role is responsible for managing, developing, and motivating DM teams; implementing sales plans; achieving company and supplier goals; monitoring, developing, and maintaining key account relationships; and ensuring operational excellence across the designated region. Leadership, people development, business planning, and supplier management are key elements of this position.

Key Responsibilities:

Leadership

Create and communicate a clear, compelling vision for the area that aligns teams to company priorities and performance goals.

Lead change initiatives across the area, fostering innovation, accountability, and continuous improvement.

Make sound strategic judgments by recognizing patterns, risks, and opportunities across multiple districts and market segments.

Inspire commitment and collaboration across districts to achieve results.

People Management & Development

Manage, coach, and develop DMs to ensure strong leadership of their teams and effective execution in all accounts.

Provide direction, supervision, training, evaluation, and development to support each DM team’s success.

Reinforce consistent work-with schedules; conduct coaching days in the field with DMs and Sales Consultants.

Collaborate with DMs on personnel matters and territory alignment; maintain overall responsibility for area personnel issues and team structure.

Establish area-wide accountability standards, conduct performance evaluations for DMs with clear development plans and measurable goals.

Lead talent planning, recruiting, onboarding, and succession planning for leadership roles across the area.

Cultivate an inclusive, high‑achievement culture and address escalations professionally and promptly.

Business Planning & Monitoring

Assist Division Manager in developing and executing a successful business plan for the area.

Manage portfolio profitability to meet plan goals; ensure pricing discipline and guardrails are followed.

Maintain accurate inventory levels and collaborate with cross‑functional teams to balance supply, demand, and execution.

Monitor KPIs (distribution, depletions, revenue/margin, display/feature compliance, new item speed‑to‑shelf) to keep the area on plan; analyze results and course‑correct as needed.

Ensure routing, workload balance, and operational efficiency across districts.

Sales Planning, Execution & Monitoring

Assist in developing sales plans, quotas, and supplier objectives, including the methods to achieve those goals.

Set sales goals at the area and district level; guide DMs in building actionable plans to achieve them.

Review and communicate sales vs. goal progress regularly.

Ensure execution on new item launches, priority brand programming, retail placements, and sell‑through.

Educate and develop staff to improve product knowledge and execution excellence.

Present in the market with DMs and their teams to evaluate execution, coach in real time, and strengthen retailer and supplier relationships.

Supplier Management

Build and maintain strong relationships with key suppliers; represent the area in business reviews, planning meetings, and market visits.

Work closely with supplier partners to create a positive, solutions‑oriented environment and achieve mutually established goals.

Align supplier goals with area and district plans; manage portfolio priorities to ensure proper exposure and focus for critical brands.

Partner with suppliers, Sales Directors, and internal teams to create area‑wide synergy and a unified go‑to‑market strategy.

Job Requirements

Bachelor’s degree preferred.

Minimum 2+ years in a District Manager role, (or higher) required.

4+ years overall sales experience, preferred in the wine or spirits industry.

Proven leadership, coaching, and talent-development capabilities.

Excellent interpersonal and communication skills; able to influence across organizational levels.

Exceptional analytical, planning, and problem-solving skills with strong financial acumen.

Proficient in MS Office and familiar with PowerBI, Pocket Advantage, Workday, and JB pricing/profit tools a plus.

Ability to lift up to 50 lbs. of product.

Valid driver’s license, satisfactory driving record, and reliable transportation.

Must pass criminal background check and MVR.

Benefits

• Medical/Dental/Vision Insurance
• Bi-weekly pay
• Salary position with eligibility for incentives
• Mileage reimbursement
• 401(k) program

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications.

We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type: Regular Time Type: Full time

Johnson Brothers is a third-generation, family-owned wine, beer, and spirits distributor founded in 1953 by Lynn Johnson in Saint Paul, Minnesota.

Guided by its founding values of work ethic, teamwork, excellence, innovation, passion, and integrity, the company partners with top-tier suppliers to deliver a world-class portfolio and exceptional service to customers across 25 states.

The company was recognized by Newsweek as one of America’s Most Trustworthy Companies for three consecutive years (2023–2025).

Learn more at johnsonbrothers.com | LinkedIn | Instagram.